If you've recently browsed the Soul social app's square, you've likely seen those "casually mentioned, yet boasting about making money" comments, which look like ordinary users sharing their lives, but are actually "bait" for gambling game agents.
The mechanism of Soul was originally positioned as "social, entertainment" products, but agents precisely use its four key attributes—unlimited public domain traffic, strong regional recommendations, no barriers to communication with strangers, and content review that can be bypassed. These four points have quietly turned the Soul square into a complete lead generation pathway.
💰 The public square is a natural traffic pool: unlimited posting + unlimited comments = unlimited exposure
The biggest similarity between Soul square and short video platforms is that all posts are exposed to the public domain, with no restrictions on browsing, commenting, or replying.
This means that an agent, even if they register dozens of accounts, will not be "downgraded" or hidden by the system, as long as they post in a non-advertising, life-like manner, the official can hardly strategically handle their exposure.
So you will see very "disguised" content, such as: "Just received 6k, can't believe it haha" / "Support offered, guys from Fujian come fast".
In Soul's public domain traffic pool, such rhetoric, as long as it hangs in popular squares, city squares, topic squares, will naturally be brushed by users in the same city, same interest, thus achieving the first round of "attention capture".
💰 Regional recommendation mechanism allows for "precision bombing of local users"
The recommendation algorithm of Soul is different from short videos in that it leans more towards exposure in the same city.
This means: a user in Hunan often sees posts from the Hunan area; subtly suggestive ads posted in different regions are also more likely to reach local young people.
As long as local users mistakenly think "this is something people around me are playing," it can greatly reduce suspicion and increase the likelihood of clicking on profiles, visiting homepages, and initiating private chats.
Because Soul is essentially a dating app, users browsing the square are in the mindset of "seeing what people in the same city are doing," so ads disguised in a social context don't seem abrupt and visually even more like "showing off life".
💰 From square to private chat: Once you click into the homepage and private chat, it's a high conversion area
Soul does not restrict private chats with strangers, which is the agents' favorite part. The second stage of the fission pathway is: getting you to click into the homepage.
Once users are interested in the subtle content, they will click on the avatar, and their homepages usually have several characteristics:
Seemingly normal selfies, or AI-generated "delicate faces". The introduction contains codes, such as: "Want to earn some pocket money, come chat 👀" or even some "seemingly real withdrawal images".
Once users enter the homepage, agents can initiate private chats actively, and the system won't block them. In private chats, through detailed conversations, it can become more flexible and emotionally engaging.
💰 Bypassing review with "link transfer techniques": hiding URLs in pictures, using emojis to replace letters, breaking down domain names
Although Soul's system is not weak in text advertisement detection, agents' "evasion techniques" are more mature:
For example, using emojis instead of letters, posting screenshots of URLs as "life photos", breaking domain names into characters: "d24 e j . top ", or placing them in the corner of a beautiful woman's photo.
System machine reviews can't see it, and manual reviews might not understand it either.
Therefore, you often see content similar to the one in the picture: a selfie + a scrambled link + a flirtatious social line. This is the most common type of gambling "coded advertisement" on Soul.
💰 The final link: directing users into a private domain, then using a commission system to promote secondary fission
Once users enter the platform through the link, the agents' task is not over. The real fission occurs in: the platform's private domain.
They immediately pull new users into group chats or one-on-one customer service, then use a set of standardized scripts to accelerate sedimentation.
More importantly: the platform's commission system encourages users to continue bringing friends to join, forming a secondary fission.
Thus the Soul pathway forms: Soul square public exposure → comment bait → personal homepage, private chat → link → platform registration and recharge → commission fission → screenshot back to Soul square to post → new cycle.
The deployment of this pathway in the Soul square has matured to the point where it can use a large number of AI accounts to replicate on a large scale.
Although Soul's official also realizes the problem and is trying hard to ban related gray accounts, in a product with dual attributes of "social + content", it is almost impossible to completely eliminate such behavior. And agents have completely turned this place into a low-cost, high-conversion, sustainable cycle "traffic natural source".
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