Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I
Meta's New Advertising Tool for Gambling Operators: Co-Creation Ads to Leverage User EngagementFacing fierce competition and rising advertising costs, gambling operators fear their ads might just be money down the drain. However, Meta's co-creation advertising system is bringing about a revolution,
In the rapidly evolving global online gambling industry, SharpLink Gaming Inc. (NASDAQ: SBET), an innovative online marketing company, is profoundly impacting and reshaping the industry's ecosystem with its unique technological strength and business model.Founded in 2019 and headquartered in Minnea
Meta is restructuring the foundation of the advertising industry with AI. With Zuckerberg's high-profile launch of three AI advertising engines, some industry insiders bluntly say: "This could be a major purge of ad placement personnel."Is this technological revolution just a gimmick, or a disrupti
KakaoTalk is one of the most popular instant messaging apps in South Korea, developed by Kakao Corp, and now has over 100 million users worldwide. It is not just a chat tool, but also integrates various functions such as voice calls, group chats, emoticons, file transfer, social content, and game a
With the rise of cryptocurrency casinos, the global gambling industry is undergoing an unprecedented structural transformation. By 2025, the global revenue of cryptocurrency casinos has reached 81.4 billion US dollars, marking its significant lead in transaction efficiency and user experience over t
In the global sports betting arena, basketball is undoubtedly one of the most growth-oriented sectors. According to data from Statista, by 2024, the global basketball-related betting turnover has exceeded 70 billion US dollars, with the NBA, European leagues, and Asian local leagues forming the thre
The online gambling industry is highly competitive. How can you accurately reach and convert target users while complying with legal regulations? This article dissects the digital marketing strategies of gambling websites from dimensions such as SEO, paid advertising, social media, KOL collaboratio
Many people think of a few words when they hear "Facebook Ads":"Burning money" "Complicated" "Can't handle without technical knowledge".In fact, you don't need to be a big company like Apple or Nike to qualify for Facebook advertising.Anyone can advertise to the whole world with a small budget.In t
Are you still only investing in Google and Facebook? Today, I want to talk about what real "omnichannel advertising" is all about.Among the three platforms of Google, Meta, and Reddit, Google and Meta, as mainstream channels, are the first choice for most advertisers.However, many people always ask:
This article combines the article by Fu Jun, the president of the Macau International Design Federation. Although the article was written in 2023 and does not supplement the latest information, it has considerable value for understanding the overview of the Philippine gaming industry to a certain ex
Why are more and more game companies settling in Cyprus?If you are in the gaming industry, especially considering setting up overseas companies, building international teams, or opening up payment channels in the European and American markets, you may have noticed a name appearing frequently—Cyprus.
In the context of globalization, more and more game developers are turning their attention to overseas markets, especially those with great potential such as the Philippines, Brazil, Indonesia, India, Kenya, and Nigeria.However, how to quickly scale up and reduce promotion costs in these markets has
Your Facebook ad targeting strategy can be better.This is not what most digital marketers want to hear, but in all likelihood, it is true. Facebook offers us a plethora of audience choices, which is great, but to use these audiences effectively and not counterproductively, some thought, knowledge,
The rise of deepfakes and synthetic identities is reshaping the security landscape of the gambling industry. With the rapid development of artificial intelligence technology, operators are facing unprecedented fraud risks. These risks not only threaten the stability of the platform itself but also
In the context of today's globalization, more and more game manufacturers are turning their attention to overseas markets, trying to get a share in emerging markets such as the Philippines, Brazil, and India.However, overseas promotion is not an easy task, especially for gambling games. Factors such