We have discussed before that many domestic sports live broadcast platforms actually hide a huge "football traffic pool". But have you ever thought about—how do those hosts gradually "lead the audience out of the platform" and complete the conversion?
As the circle of friends and WeChat groups become cleaner, the gambling community has not disappeared; it has just moved to a more secretive and smarter place.
🏀From Fei Liao to Yu Ni, then to San Tiao, and finally relayed to Telegram (TG)—a traffic chain wrapped in a social shell and driven by trust is quietly operating.
In the early days, gambling traffic relied on Tieba, QQ, and WeChat groups, but now these platforms are very easy to ban accounts. Thus, the gray traffic began to migrate to "private social" apps.
Fei Liao is a "familiar social" product, which has now become a natural springboard in the gambling circle. Hosts leave their "Fei Liao number" during live broadcasts to let users join groups, where content is invisible externally and algorithm review is lenient.
Yu Ni App mainly offers a pure private communication experience without algorithms, where some so-called "analysts" post performance screenshots, lead bets, and even organize "one-on-one guidance".
San Tiao App is ostensibly positioned as "interest social and video sharing", but actually provides flexible group chat and anonymous interaction mechanisms.
⚾️These three apps have one thing in common—"downloadable, trustworthy".
They are not those wild-looking foreign software, but are regular products endorsed by domestic big companies and can be normally listed in mainstream app stores.
Fei Liao is backed by ByteDance, and users naturally lower their guard when they see a familiar brand;
Yu Ni is niche, but can still be downloaded normally in app markets like Xiaomi, Huawei, giving a sense of "serious social" safety;
San Tiao can also be downloaded from multiple app markets, mainly for interest sharing, looking no different from products like Weibo, Soul.
🏈This "regular shell" just solves the biggest long-term pain point in the domestic private domain—the trust issue with new players.
In the past, gambling traffic relied on strange links, foreign apps, and users generally remained cautious about "clicking to register";
But when the entry point is changed to an app that can be searched in an app store, or even backed by a "big factory logo", the entire trust threshold is instantly lowered.
This is the cleverness of this social chain—it does not rely on strange advertisements, but builds a trust loop through familiarity, downloadability, and brand endorsement.
🥎In this system, social apps become the intermediary of trust. And TG generally takes on the final conversion.
TG's anonymity, Bot functionality, and cross-border payment support make it the "terminal operation console" for the gambling community.
Thus, the entire path is formed:
Video platform traffic → Social APP sedimentation → TG group conversion → Website registration and betting
This is not a scattered wild path of traffic, but a set of systematic operations with data tracking and KOC fission.
Fei Liao, "Yu Ni", and "San Tiao" together support the front-end ecology of the gray industry, while TG completes the final closure. This traffic logic reshapes the underground map of sports betting dissemination.
This article cites Telegram：PASA Gambling Depth
