"So, what do you do for work?" This simple social question once made Jennifer Innes, the CEO of BettingJobs, hesitate for a moment. She would answer "I work in the gaming industry," sometimes even adding "computer games" hoping to be vague. For her, this was not dishonesty, but a form of self-protection, because mentioning "gambling" or "betting" often led to subtle changes in the listener's expression.
Confronting Stigma, Discovering the Gifts of the Industry
Jennifer understands the reactions from others, but she hopes people see another side of the industry. iGaming has given her the opportunity to travel the world, engage with diverse cultures, and contribute to charitable causes, more importantly, it allows her to create similar opportunities for others. She admits that the industry does carry a certain social stigma, but it also has many commendable aspects, especially the thriving, strong community of women within it. It is these aspects that have made her immensely proud of her career.
The Power and Advocacy of Women's Communities
Her tenure at BettingJobs has deeply shown Jennifer the importance of breaking prejudices and opening doors for newcomers in the industry. She often points out and corrects unconscious gender biases when clients habitually say "when we hire him," and most of them apologize and adjust their language immediately. These experiences have made her a staunch advocate for women's rights within the industry. She believes that, although not perfect, iGaming has become a field that offers equal opportunities for both men and women.
Various iGaming women's communities, WhatsApp groups, and conference gatherings are not just social networks, but also provide real support, share experiences, and help each other through difficulties. Inspired by this, Jennifer and Elaine Gardner, Managing Director of TAG Media, co-founded the "AyeGaming Group" to connect more industry colleagues in Scotland.
Shaping the Next Generation, Changing the Conversation
With twenty years in the industry, Jennifer has witnessed its transformation into a more inclusive space. Today, she is in a position to help shape the future of the industry—committed to making opportunities more accessible and ensuring the industry continues to be a diverse place that advocates for innovation and success, welcoming talents of different genders, nationalities, and backgrounds. Her goal is for the next generation of professionals to no longer hesitate or calculate when asked about their job.
Now, when someone asks about her job, she answers proudly. The industry has given her a platform to voice for women, challenge prejudices, and create meaningful opportunities. She is proud of the team she has built, the network she has established, and the community that continually inspires her. For those who want to delve deeper into the global iGaming industry ecosystem and professional culture, platforms like PASA's official website often share community dynamics and leaders' insights.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
