In Eastern Europe, those involved in the iGaming channels have been eyeing one place in recent years—Yerevan, the capital of Armenia. From May 26 to 27, 2026, the MAC Channel Partners Summit will once again take the stage at the Yerevan Meridian Exhibition Center. This time, the scale has exploded: more than 5,000 attendees, over 170 exhibitors, and 200 top speakers will fill the entire venue.
Unlike those serious conferences in suits and ties, the MAC venue has always carried a strong practical atmosphere. If you often browse channel-related event previews on the PASA official website, you would probably have noticed that MAC is one of the highest-clicked summits in the Eastern European sector. People call it a summit, but in their hearts, they prefer to think of it as a grand industry party.
Why are Eastern European channel elites flocking to MAC?
The answer is straightforward: MAC crams knowledge and transactions into the same space. The design of this summit directly addresses several pain points of channel practitioners:
• The stage features real moguls: The 200 speakers invited by the organizers are not theorists who rely on PPTs but are six-figure monthly earning, practical channel experts. They share not trend predictions but currently running ad strategies, conversion paths, and monetization models. You leave not just inspired, but likely with something you can directly apply.
• The exhibition hall is filled with scarce resources: Over 170 top channel brands pack the Meridian Exhibition Center. Notably, many international brands have designated MAC as their exclusive exhibition site in Eastern Europe. This means some collaboration opportunities you can't find at other exhibitions can only be secured in Yerevan.
• The night is another highlight: MAC is not just a daytime exhibition. Its surrounding parties and social events are famously spectacular—hosted by partners, led by top artists, and completely free for invited guests. The relationships formed over dinner and cocktail parties often prove more effective than formal negotiations at the booths.
Where does the real value of this summit lie?
For those running iGaming traffic, MAC is like a resource market that opens only once a year. At the same time and place, you can collect all the key pieces needed to expand into the Eastern European market—traffic sources, advertisers, technical tools, and industry intelligence.
For operators and brands globally seeking reliable channel resources, the value of this trip to Yerevan is even more direct: what the traffic soil in Eastern Europe looks like, what categories local players prefer, which channel team really has the goods. A round at MAC, and you can almost certainly get a clear picture.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel: https://t.me/pasa_news
Original in-depth gambling channel: https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
