Atlanta-based daily fantasy sports operator PrizePicks has stepped on the gas in the realm of sports sponsorships. The company recently signed a multi-platform racing partnership with McLaren Racing, officially becoming the official partner of Arrow McLaren IndyCar team, and will be the main sponsor of Ryan Hunter-Reay's No. 31 Chevrolet in the upcoming 110th Indianapolis 500. The car's livery was unveiled during the Miami F1 Grand Prix weekend, marking PrizePicks' formal entry from the basketball courts and racetracks into the heart of motorsport. In addition to the spotlight of the Indy 500, PrizePicks' branding will also appear on other Arrow McLaren IndyCar entries throughout the 2026 season—covering the rear tire ramps of cars No. 5, 6, and 7—and will also be featured on the inner ring of the McLaren F1 car during the Miami Grand Prix. 2014 Indy 500 champion Hunter-Reay expressed his excitement, looking forward to bringing that bold livery to the track in May.
From NBA to F1, motorsports are seen as an untapped market in daily fantasy sports
Joey Moroco, Senior Vice President of Event Partnerships at PrizePicks, stated in a declaration that motorsports represent an underserved niche in daily fantasy sports in terms of interactivity and gaming solution development. This stance highlights the underlying logic of PrizePicks' bet on motorsports—staking a claim on a track not yet heavily penetrated by competitors.
This collaboration with McLaren does not include prediction market products but focuses on brand exposure, fan engagement, and joint digital content. The partners plan to distribute co-branded digital content via McLaren's social media platforms on the eve of the Indy 500 and to initiate live marketing events in Miami and Indianapolis. Earlier this month, PrizePicks had already signed a multi-year agreement with the NBA and had established a presence in conventional racetrack racing through a previous partnership with NASCAR. The collaboration with McLaren extends the brand's reach to another audience segment within motorsports.
PASA official website continues to track global sports betting and daily fantasy sports sponsorship trends, noting PrizePicks' triple crossover layout from NBA to NASCAR to F1 and IndyCar, providing a noteworthy example of how daily fantasy sports brands can build a diversified event matrix to create multiple fan touchpoints.
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