The Maharlika Pilipinas Basketball League (MPBL) in the Philippines has officially partnered with the PAGCOR-certified online platform 747 Live, integrating basketball events with online betting to enhance audience interaction experience. The signing ceremony was jointly completed by MPBL founder Manny Pacquiao and 747 Live CEO Enrico Menghini, with the league playoffs named "742.live presents the 2025 Pacquiao Playoffs and Finals." The partnership emphasizes transparent operations and innovative services, expected to attract more users and is seen as an important attempt at cross-industry innovation in Philippine sports entertainment.
Background and Signing Ceremony
The MPBL and 747 Live held a press conference on Wednesday to officially sign the partnership agreement. MPBL founder and boxing legend Manny Pacquiao and 747 Live CEO Enrico Menghini represented both parties in the signing. The league's existing 16 teams' playoffs and finals will be named "742.live presents the 2025 Pacquiao Playoffs and Finals." MPBL Commissioner Kenneth Duremdes and other executives attended the ceremony, highlighting the importance of the partnership.
Partnership Content and Service Commitments
As a PAGCOR-certified platform, 747 Live will provide event data, odds inquiry, and interactive gaming services, including player statistics, betting information, and fast payment features. Pacquiao stated that the partnership promotes transparency and innovation, while Menghini emphasized that it strengthens local audience connections and promotes the spirit of sports. The platform commits to responsible betting services and efficient customer service, ensuring a quality user experience.
Industry Impact and Future Prospects
The industry views this partnership as a benchmark for cross-industry innovation in Philippine sports entertainment, combining the popularity of basketball with online technology, potentially enhancing event participation and commercial value. The partnership is expected to attract local players and international users, promoting the legalization of basketball betting. Future expansions may include more events, deepening the integration of sports and digital entertainment.
