Swedish renowned game developer Play'n GO recently announced that its gaming products have officially launched in Bole through its partner Betway. This marks a significant move, further expanding the company's footprint on the African continent, following its successful entry into South Africa in July this year, with Bole becoming the second African market they have ventured into with Betway.
Strategic Significance of Market Expansion
For Play'n GO, entering Bole is a key step in its global strategy. Magnus Olsson, Chief Commercial Officer, excitedly stated that the African gaming market is vibrant and full of opportunities, and it is exhilarating to enter Bole for the first time with a regional leader like Betway. Imagine, Play'n GO aims to cover every regulated market globally, and with Bole's inclusion, the total number of global regulated markets experiencing their games has surpassed 35. Their titles, such as "Book of Dead" and "Reactoonz," are now immediately accessible to players in Bole.
Win-Win Logic of Strong Collaboration
This collaboration is seen as a model of strong alliance in the industry. Betway is a recognized market leader in Bole and throughout Africa, with a solid user base. By partnering with a top content provider like Play'n GO, Betway can offer its users over 400 high-quality games, greatly enriching the platform's content and enhancing competitiveness and user retention. In return, Play'n GO leverages Betway's mature localized operations and market influence to efficiently reach new market players, achieving a win-win situation.
Diverse Layout of Brand Marketing
Besides aggressive market expansion, Play'n GO has also been busy in brand building and cross-industry marketing. The company is not only a sponsor of the Haas F1 team but has also expanded into the music and fashion sectors, launching Play'n GO Music and Play'n GO Shop. Even cooler, in October this year, to promote the game "Reactoonz 100," they sent the game character Garga to an altitude of over 35,500 meters, setting a world record and instantly making the game the company's most significant release of the year. For more cutting-edge news and market analysis in the iGaming industry, don't forget to regularly visit PASA's official website.
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