Speaking of esports #betting sponsorship, it used to be peripheral manufacturers and energy drinks. In fact, today, betting-related funds already account for about 25% of esports sponsorship revenue.
Crypto casinos and sports betting companies are increasingly appearing in the esports ecosystem—not only as sponsors but even starting to host their own events.
The logic of sponsorship is actually not much different from traditional sports: Brands can print their logo on player uniforms, team channels, and live broadcast screens, enhancing exposure through events and player communities.
🔅According to Esports Charts data, the global esports audience is expected to reach 640 million by 2025.
In this year's Saudi Esports World Cup CS competition, the total viewing time reached 14,425,000 hours, with an average concurrent viewership of about 351,000, and peak viewership exceeding 739,000.
In the early S-tier events of 2025, CS2's peak viewership even broke 1 million three times, with a peak viewership on Twitch at IEM Katowice 2025 reaching 940,000.
League of Legends also remains at the top of esports. The 2024 Global Finals reached a peak viewership of an astonishing 6.94 million, with an average viewership of about 1.73 million, and a total viewing time of about 190 million hours.
The commercial potential is self-evident, which is why Riot Games introduced betting sponsorship this year.
For betting brands, such exposure is no joke: Esports fans are young, highly interactive, and digitally savvy, naturally fitting with iGaming's online entertainment.
❗️Speaking of team fan bases, FaZe Clan has about 8.5 million subscribers on YouTube, over 10 million Instagram followers, and an estimated global fan base of over 50 million.
Fnatic is known as "the world's most followed esports brand," with a fan base also close to ten million.
Currently, FaZe has signed a multi-year cooperation agreement with the betting platform Rollbit, and Fnatic has reached a seven-figure contract with Betify.
Just the exposure from each player's single live stream can reach nearly 10,000 viewers.
BetBoom has even upgraded from a betting platform to an esports organization, operating its own events and communities, becoming a typical "betting + esports" crossover brand. This shows that iGaming is not just an investor but has become a part of the esports ecosystem.
Of course, this path is not smooth. The mainstream voice of esports viewers still questions the fairness of betting sponsorships.
Therefore, betting companies need to be smart: deeply invest in esports communities and player ecosystems (funding youth training, hosting competitions)—making betting a positive force in esports.
The combination of esports and betting is key to changing player mindsets, not just throwing money at platforms. In short, betting is integrating into the esports ecosystem, and this force may grow stronger in the future.
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