This is the fourth chapter of the series "How to Build a Successful Gambling Player Community by 2025".
A truly successful community must have underlying incentives.
💡Why are underlying incentives necessary?
Without incentives, a community is just a pile of content in the media, or a collection of posts in a forum. Only when the community introduces underlying incentive mechanisms can the platform's needs and users' needs be effectively linked, making the community a truly user-value-driven ecosystem.
👀Both perspectives
Good underlying incentive mechanisms often maximize the extraction of user value.
🥇From the user's perspective, they think: "What exactly do I need to do for the platform to give me what I want?"
🥈From the platform's perspective, it's the opposite: "What do I hope users will do to be willing to give them what they want?"
This is a two-way game. Whether the incentive mechanism is reasonable depends on whether both parties can find a balance between demand and feedback. If you don't understand the users, you can't give them what they want, and naturally, you won't get what you expect.
✏️User contributions in the community
So, what exactly should users contribute to a gambling player community? The answer can be summarized in eight words: contribute effort if able, contribute money if capable.
Contribute effort if able, means users create value by building the community. Some write high-quality strategies and posts, some bring in new users for viral spread, and some organize activities to boost the atmosphere. Their labor and content contributions are the soil on which the community grows, and the platform needs to reward them based on these contributions.
Contribute money if capable, means users directly pay to participate in building the community. For example, participating in recharges; these users should receive rewards that far exceed those for mere labor, such as higher points, faster level upgrades, priority privileges, and exclusive event qualifications. Financial contributions must be given higher weight in incentive design.
💸Designing fair incentives
So how should we design incentive measures reasonably? Remember, the more feedback you give, the more you encourage certain behaviors. Based on my experience, the core is the anchoring rule:
📈Highest anchor:
Identify the most difficult, most desired user actions
Set as the reward peak (highest value)
📉Lowest anchor:
Find the easiest, also desired user actions
Set as the reward base (lowest value)
🔼Behavior ladder:
Fit all user actions (posting, quality posts, viral spread, check-ins, recharges, etc.) into the ladder, measure their distance from the highest and lowest points, and thus determine the reward weight for each action
🗣️This way, you can clearly know:
How much is a regular post worth?
How much is a quality post worth?
How much is a viral spread worth?
How much is a check-in worth?
How much is a recharge worth?
...
💱Incentives = the soul of the community
With underlying incentive mechanisms, the contributions of users and the feedback from the platform can form a closed loop, and the ecosystem can be self-consistent. Only then will the community have energy and soul, rather than just being an aggregation of scattered users.
A business owner thinks every day about how to motivate employees;
While a community administrator must think every day about how to motivate users.
The difference is that the more invisible the community management layer, the better. The role of community administrators is not to lead, but to act as a bridge linking users with the platform, and users with other users.
Only in this way can the community operate on its own through incentive mechanisms, becoming a truly organic entity.
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