Sportradar has recently launched an AI-based responsible gambling solution, "Bettor Sense," with Brazilian gambling operator Betesporte becoming the first partner to adopt this technology. This tool combines behavioral science and machine learning to monitor betting behavior in real time, identify potential risks, and help operators intervene timely and personalize interventions to enhance gambling safety and compliance levels.

Meanwhile, Betesporte has joined Sportradar's Integrity Exchange data sharing network, which allows them to report suspicious betting activities to the Integrity Services team, helping to combat match-fixing and strengthen market integrity.

Tom Mace, Senior Vice President of Integrity and Regulatory Services at Sportradar, stated: "This collaboration reflects our commitment to promoting safety and sustainable development in the sports betting and iGaming industry. Betesporte's proactive integration of responsible gambling into their core business, as the market deepens its understanding of technology-enabled compliance, will set a precedent for more partnerships."

Marcos Pereira, CEO of Betesporte, added: "By integrating Bettor Sense and Integrity Exchange, we have strengthened our commitment to a transparent and secure gambling environment. Sportradar's technology enables us to predict and mitigate risks, ensuring that user experience and sports fairness are equally prioritized."

It is worth mentioning that Sportradar has previously been actively involved in integrity building in Brazil, hosting match-fixing prevention seminars with Ceará and Náutico clubs, providing technical support for market compliance.