TaDa Gaming recently announced a partnership agreement with EveryMatrix, leveraging its B2B aggregation platform SlotMatrix to further expand into the North American iGaming market. Supported by EveryMatrix, SlotMatrix seamlessly integrates high-quality global gaming content, enhancing operator revenue and product diversity.
Following a 2022 agreement between its parent company and top US iGaming operator BetMGM, SlotMatrix has built a strong reputation on the BetMGM platform. BetMGM players can now experience TaDa Gaming's TriLuck series games in Michigan and Pennsylvania, with the first game launched being the latest version of "3 Coins Treasure".
The TriLuck series incorporates the classic "Triple Jackpot" gameplay with innovative spinning elements, allowing players to trigger three bonus games with just one spin, offering high potential payouts. The game design combines immersive 3D animations with an Asian-style theme, equipped with fixed multiplier bonuses, lock and re-spin features, enriching the gaming experience.
TaDa Gaming is known for its diverse portfolio of 200 games, including unique fish shooting games and innovative gamification tools such as GiftCode and WIN CARD, focusing on enhancing player engagement and operator differentiation.
As one of the largest content aggregation platforms in the industry, SlotMatrix hosts over 350 suppliers and 37,000 games, licensed in multiple North American and Canadian provinces. Its rich gamification features such as free spins, leaderboards, and tournaments effectively enhance player retention.
TaDa Business Development Manager Arthur Lee stated: "Partnering with EveryMatrix is an important step in initiating a new growth cycle with BetMGM and the US market. The US market is of strategic significance to us, and we look forward to co-creating the future with our partners."
SlotMatrix Chief Commercial Officer Björn Sjoberg added: "TaDa brings innovative and unique gaming experiences to the platform, and partnering with them is key to our ongoing strategy to provide cutting-edge content to US players."
