The cryptocurrency sports betting and online casino platform Playbet.io recently announced that renowned British rapper and Grime music pioneer Dizzee Rascal has officially become its new brand ambassador, and will participate in a series of brand promotion activities, including live streaming and interactive marketing projects.
Dizzee Rascal is an important figure in the British music scene, with a career spanning over 20 years, recognized as one of the key figures in the development of British Grime music. His collaboration with Playbet.io will involve him in content creative development and become a core promotional force for the brand.
Speaking about this appointment, Dizzee Rascal said: "I am excited to join hands with Playbet and participate in this thrilling innovative project. I have always been keen to try new things, and Playbet is rapidly expanding globally, just like my career. Let's start the game!"
Playbet.io's Chief Marketing Officer Miguel Almeida said: "We are honored to announce that Dizzee Rascal has joined the Playbet.io family. He is not only an iconic figure in the music industry but also a legendary idol in the hearts of many fans. We believe his influence and creativity will inject new vitality into our brand. This collaboration also marks a new phase in our brand development."
Playbet.io was officially launched in June 2024 and has just completed its first year, quickly establishing a distinct brand image in the cryptocurrency gambling market.
Additionally, Playbet.io has also recently established a partnership with the Italian football club Como 1907, facilitated by Nick Hunter of P11 Group, further expanding its influence in the sports and entertainment sectors. According to the agreement, Como 1907 will serve as the official entertainment partner of Playbet.io, jointly promoting the brand's development in the European market.
