Parimatch has agreed to become the official UK betting partner of Premier League football club Nottingham Forest for the 2024-25 season.
The deal is the latest in a string of sponsorship deals agreed between clubs and gambling operators in recent weeks and months.
Indeed, Forest have Super Group’s Betway as another official betting partner, with the brand also signing a similar deal with Manchester City.
Paul Bell, chief operating officer at Nottingham Forest, said: “We are delighted to welcome Parimatch as official partner of Nottingham Forest Football Club.
“We look forward to working with them through the 2024-25 season and welcoming them to the Forest family.”
“It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top flight of English football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide,” said a Parimatch spokesperson.
Elsewhere, Entain brand Ladbrokes recently became the official betting partner of Liverpool FC.
