On TikTok, choosing the right keywords can significantly increase the visibility and search ranking of your videos, attracting more viewers and interactions. Below, PASA will detail how to correctly use keywords on TikTok to maximize the impact of your content.
Keyword Selection
Relevant to Product and Target Audience:
Select vocabulary related to the product features, category, functions, and uses. Understand your target audience and choose keywords they might search for.
High Search Volume and Low Competition:
Use tools such as Google Trends, Keyword Planner, etc., to find keywords with high search volume but low competition. Combine this with TikTok's search suggestions to understand popular search terms on the platform.
Tag Usage
Accurately Describe Video Content:
Select tags that accurately describe the video content, ensuring users can find related videos through the tags. Avoid using irrelevant tags to prevent reducing user experience.
Increase Search Exposure Opportunities:
Use popular tags to increase the chances of your videos being recommended. Combine specific tags with your video content.
Following Trends
Participate in Popular Challenges and Trending Topics:
Keep an eye on popular challenges and trending topics on TikTok, using relevant tags to participate. By engaging with trends, increase interactions with other creators and viewers, enhancing exposure.
Video Title
Attractive Title:
The title should be concise, attractive, and include keywords. Ensure the title can spark user interest, prompting them to click and watch.
Video Description
Naturally Incorporate Keywords:
Further elaborate on the video content in the description and incorporate relevant keywords. Avoid keyword stuffing, ensuring the description flows naturally.
Featured Cover Image
Attractive Cover Image:
Select an attractive cover image that can draw users to click and watch. The cover image should be relevant to the video content and achieve a higher ranking in search results through keywords.
Data Analysis
Analyze Video Data Regularly:
Regularly analyze the data of your videos to understand which tags bring more traffic and viewer interaction. Adjust your tag strategy based on the data for better results.
Practical Tips
Utilize TikTok's Search Suggestions: Enter relevant vocabulary in the search bar to see TikTok's automatically suggested popular search terms.
Observe Competitors: View popular videos similar to your content and analyze the keywords and tags they use.
Regularly Update Keywords and Tags: Update your keyword and tag strategy regularly as trends and user interests change.
By correctly using keywords, you can significantly improve your video's search ranking and visibility on TikTok. However, keywords are only part of the success; publishing high-quality creative content and engaging videos is key to gaining more user attention. PASA hopes these methods will help you achieve better results on TikTok!
