As the Wimbledon Tennis Open unfolds with great enthusiasm, the industry is focusing on a key issue: Is micro-market betting gradually surpassing traditional match-win betting as the core driver of growth in tennis betting?Pragmatic Play's Senior Vice President of Sports, Gareth Crook, and Bettormet
Hearts is a classic card game with centuries of history, well-known not only in Europe and America but also becoming a significant part of global online gaming platforms with the digital wave, even adapted by some iGaming operators for gambling-involved competitive events.Origin and EvolutionHearts
In recent years, stablecoins, as a significant innovation in the cryptocurrency field, are gradually changing the global financial ecosystem. The online gambling industry, highly dependent on fast, secure, and convenient payments, is profoundly feeling the impact and opportunities brought by stable
In the current rapid development of artificial intelligence, people's concerns about the increasingly scarce real connections between people are becoming stronger, especially in industries such as gambling that traditionally have a high degree of social attributes. Behind this anxiety is the trend o
At the 2025 French Open at Roland Garros, the red clay courts are not only a testing ground for players but also a tough battle for the backend transaction systems of betting companies. Facing the variables of five-set matches, frequent stalling tactics, and volatile odds, betting companies must pre
In recent years, Social Casino Games (SCG) have been heating up with a unique "gambling-like + strong social" model. According to Business Research data, the global social casino market size reached $7.73 billion in 2023 and is expected to break through $12.46 billion by 2032, with a compound annual
In the fast-paced online gambling and sports betting sector, Artificial Intelligence (AI) will become a game-changer by 2025. It is reshaping the user experience, odds mechanisms, customer service efficiency, and platform security through its data learning and decision-making capabilities.How does A
The UK Gambling Commission (UKGC) recently announced that from December 2024, a maximum betting requirement cap of 10 times will be set for all online casino bonuses, a move seen as a significant reform to protect player rights.However, this new regulation has also sparked widespread controversy in
Bonus Bets are a core tool for sports betting operators to attract new users, activate dormant users, and promote retention conversion. They are issued in the form of website points or "free bets," providing users with the opportunity to bet without investing real money, while creating marketing le
Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
As of 2025, the legalization process of online casinos in the United States remains slow, although 40 states have opened up sports betting, only seven states have truly legalized real money online casinos. Leading global gambling operators such as FanDuel, DraftKings, and BetMGM have established spo
Meta is accelerating the full automation of its advertising business, planning to achieve the entire process from ad creation to delivery by AI systems by 2026. Advertisers will only need to provide their company website, and the rest will be handled by artificial intelligence. Internal information
WhatsApp, which originally started with the principle of "no ads, no disturbances," has finally taken a crucial step towards commercialization. This week, Meta officially confirmed that it will introduce advertising features in WhatsApp in the coming months. This change signifies that the world's mo
When deploying Meta Ads on a large scale, it is common to manage 30 to 50 advertising campaigns, while testing multiple attraction points, creative angles, and material combinations. Facing the complexity of multiple accounts and strategies running in parallel, using automation tools like theOptimiz
As cryptocurrencies completely transform the financial world, crypto casinos are also reshaping the future of online gambling. The latest industry insights released by All iGaming show that rigorously verified crypto casinos are leading a wave of change that prioritizes fairness, security, and user-
When we talk about "small budget", it is not a fixed value, but a relative concept. Different industries and market competition intensities will affect the understanding of "small budget". Simply put, "small budget" usually refers to a situation where advertising funds are relatively limited compar