As the Chinese game industry's overseas strategy matures, the United States has become a key battleground for Slots games. According to Sensor Tower data, in Q1 2021, Slots games occupied a significant position in the US App Store's revenue rankings for gambling mobile games; among the top 50 best-s
In the era of digital marketing, traffic is money, and this is especially true for the gambling industry. Whether it's traditional lotteries, sports betting, or the growing online casinos, the first step to stand out in fierce competition is to acquire accurate, stable, and sustainable user traffic,
According to The Wall Street Journal, Meta is accelerating the automation of its advertising business, planning to have the entire process of ad placement completed by artificial intelligence by 2026. Advertisers will only need to provide product images and a budget, with the rest handled by AI.As a
In the forecast by Research and Markets, by 2028, the global online gambling market is expected to exceed $213 billion. iGaming, which includes online casinos, sports betting, virtual lotteries, online poker, and other forms, has been thriving since the pandemic. By 2025, with the deep application o
iGaming solutions provider Slotegrator shared insights into three core technologies driving the future of the industry. Senior Sales Manager Ataur Rosul Abeer stated that artificial intelligence, blockchain, and esports will be key drivers of industry innovation by 2025.Comprehensive Penetration of
Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I
Meta's New Advertising Tool for Gambling Operators: Co-Creation Ads to Leverage User EngagementFacing fierce competition and rising advertising costs, gambling operators fear their ads might just be money down the drain. However, Meta's co-creation advertising system is bringing about a revolution,
Meta is restructuring the foundation of the advertising industry with AI. With Zuckerberg's high-profile launch of three AI advertising engines, some industry insiders bluntly say: "This could be a major purge of ad placement personnel."Is this technological revolution just a gimmick, or a disrupti
KakaoTalk is one of the most popular instant messaging apps in South Korea, developed by Kakao Corp, and now has over 100 million users worldwide. It is not just a chat tool, but also integrates various functions such as voice calls, group chats, emoticons, file transfer, social content, and game a
As the "gold standard" of the global online gambling industry, the Malta Gaming Authority (MGA) license is the preferred qualification for international operators due to its high credibility, full business coverage, and compliance with EU regulations.Why Choose the Malta License (MGA)?1. Highest Gl
The online gambling industry is highly competitive. How can you accurately reach and convert target users while complying with legal regulations? This article dissects the digital marketing strategies of gambling websites from dimensions such as SEO, paid advertising, social media, KOL collaboratio
Many people think of a few words when they hear "Facebook Ads":"Burning money" "Complicated" "Can't handle without technical knowledge".In fact, you don't need to be a big company like Apple or Nike to qualify for Facebook advertising.Anyone can advertise to the whole world with a small budget.In t
Global gambling giant 1xBet has delivered a stunning report card in the Indian market—active player numbers surged by 68% in the first quarter of 2025.This growth stems from its meticulously crafted trinity strategy: localized game library upgrades, targeted marketing campaigns, and payment experien
Are you still only investing in Google and Facebook? Today, I want to talk about what real "omnichannel advertising" is all about.Among the three platforms of Google, Meta, and Reddit, Google and Meta, as mainstream channels, are the first choice for most advertisers.However, many people always ask:
The Isle of Man, as one of the world's leading online gambling regulatory jurisdictions, attracts many high-end gambling operators with its strict compliance standards, tax incentives, and international recognition.1. Overview of Isle of Man Gambling LicensesThe Isle of Man, located in the Irish Sea
In this screen-dominated era, people's attention is seized from the moment they open their eyes in the morning by various devices such as smartphones, tablets, computers, and TVs. Yoel Zuckerberg, Chief Product Officer at the online gaming platform Soft2Bet, points out that understanding the screen
