The San Francisco 49ers have named Mexico's Foliatti Casino as their first international legal sports betting partner. A year ago, the 49ers and Foliatti Casino announced the establishment of a preliminary partnership.
Foliatti Casino will host 49ers events in Mexico and organize fan experience activities. Foliatti Casino will showcase content on 49ers digital and social channels and can use the 49ers logo to promote its sports betting business in Mexico. Other non-sports betting promotional activities, including entertainment, slots, and digital games on foliatticasino.mx, will remain part of the original deal.
Ryan Connors, Senior Director of Global Sales and Strategy for the San Francisco 49ers, stated: "The 49ers and Foliatti are both continuously breaking boundaries in their respective industries, and we are thrilled to realize this milestone partnership. With new and engaging content both offline and online, this enhanced relationship has our Spanish-speaking and Mexican fans eagerly anticipating this season."
Pamela Loman Huerta, Online Operations Director at Foliatti Casino, added: "This achievement once again demonstrates our commitment to sports and entertainment and spurs us to continue innovating, providing unforgettable experiences for our users and the passionate 49ers fans. We want to thank all the 49ers fans who joined us last year, whose enthusiasm and loyalty were crucial to the success of this partnership. We are excited about the upcoming season and all the surprises we have prepared for the fans."
