VfB Stuttgart announced that Bet365 will serve as the official sponsor for the club's 2025-26 Bundesliga season. This partnership agreement was officially announced before the club's first home game, where fans heading to the MHP Arena will see Bet365 branding displayed on LED screens, in-stadium banners, and the club's digital platforms.

VfB Stuttgart's Marketing Director Rouven Kasper stated: "We are delighted to welcome one of the world's leading online sports betting brands, Bet365, as an official partner of the club. The collaboration with Bet365 not only enhances our market value but also reflects our commitment to responsible gambling."

This partnership emphasizes the importance of responsible gambling, with the club ensuring before signing the agreement that Bet365 could promote healthy betting behavior and player protection measures, which were key premises for establishing cooperation.

Bet365's Global Marketing Director Alex Sefton also stated: "We are very excited to partner with the historically rich and fan-loyal VfB Stuttgart. We look forward to bringing exciting experiences to fans during this Bundesliga season, while showcasing the Bet365 brand at the MHP Arena and through digital channels."

Through this partnership, Bet365 not only further consolidates its influence in the German market but also expands its brand exposure in the global football arena. Previously, the operator was chosen by Brazilian TV network SBT as the official sponsor for the 2025/26 UEFA Champions League and South American football leagues, and has established partnerships with clubs like Novibet and Sportingbet, continuously strengthening its leadership in sports betting and football marketing.

For operators, such club sponsorships not only enhance brand visibility but also provide important channels for player engagement and market promotion.