SOFTSWISS announced the performance of its Affilka product for the first half of 2024.
In the first half of this year, the affiliate GGR of SOFTSWISS's affiliate marketing product Affilka doubled year over year. The platform currently provides affiliate marketing support to over 375 brands, leading to a doubling of player deposits in the first half of the year.
Compared to the first half of 2023, affiliate payments grew by nearly 60%. In the first half of 2024, more than 65,000 new affiliate accounts were registered through this solution, a 50.9% increase over the previous year.
In the first six months of 2024, the number of new players registered supported by Affilka exceeded 17.9 million, an increase of 77% year over year. Independent clicks on referral links surpassed 965 million.
Anastasia Borovaya, head of SOFTSWISS's Affilka, stated, "Recognizing the crucial role of affiliate marketing in the rapidly changing online gaming domain, we have invested considerable efforts into delivering superior service that meets customer needs and expectations.
"The current product performance demonstrates steady and continuous growth, reflecting our commitment to innovation and enriching user experience."
