Fast Track has announced an expansion of its partnership with Pragmatic Solutions, a provider of intelligent gaming platform technology for leading operators. The expanded collaboration aims to provide operators using Pragmatic Solutions' Player Account Management (PAM) seamless access to advanced CRM capabilities of Fast Track, thereby enhancing player engagement and operational efficiency.
Pragmatic Solutions' PAM platform was named the "Service Provider of the Year" at the 2024 EGR B2B Awards, allowing online gaming and betting businesses to have full control and customization of their operations, branding, and end-to-end player experiences.
The platform is known for its modern, modular, and scalable technology, which allows operators to easily and flexibly configure content and services from top third-party suppliers. With the extended integration of Fast Track CRM, operators can leverage real-time data and automation to deliver personalized player experiences across all gaming verticals, including slots, live casinos, and sports betting.
By combining Pragmatic’s powerful platform with Fast Track's real-time data processing and AI-driven Singularity model, operators can interact with players in a more personalized and timely manner, minimizing effort for growth. This extended integration enables operators to manage all player interactions from a single interface, simplifying workflows and ensuring consistent player experiences.
Simon Lidzén, Co-founder and CEO of Fast Track, commented: “We are delighted to strengthen our cooperation with Pragmatic Solutions, a company known for its pursuit of excellence and innovation. By integrating our next-generation CRM with Pragmatic’s outstanding PAM platform, we will enhance player experiences and help operators achieve higher engagement and operational efficiency.”
Ashley Lang, CEO of Pragmatic Solutions, added: “The extended services of Fast Track align perfectly with our commitment to providing our clients with cutting-edge marketing tools to accelerate their business growth. By combining the extended capabilities of our PAM platform with Fast Track's complete CRM solution, operators can uniquely and personally increase the retention and loyalty of their multiple brands.”
Both Fast Track and Pragmatic Solutions are committed to promoting responsible gambling. Pragmatic Solutions holds B2B licenses issued by MGA, UKGC, Romania’s ONJN, and AGCO, and supports operators in highly regulated markets such as the UK, Spain, Germany, Ontario, and Romania. Fast Track’s advanced player monitoring and engagement tools ensure a safe and enjoyable gaming experience for all players.
