The online gambling industry may be undergoing a product revolution. Previously, sports betting, online casinos, and other games were generally distributed across different vertical platforms, requiring players to switch platforms once or twice to play different types of games.
Starting this year, more and more companies are trying to integrate different products into the same application ecosystem. This is based on the prediction of significant market development, which triggers player diversion, and many companies hope to build an application that carries a variety of gameplay and game collections for all types of users. This change has also promoted the popularity of super apps.
💵 Low-threshold betting entrance
As the customer acquisition cost of online gambling platforms continues to rise, low-threshold betting is becoming an important strategy for platform growth. A recent typical case is the emerging platform Vislio, which launched an activity for new users: 🔴 After registering an account, you can get free spins without deposit, allowing players to directly experience a variety of casino games on the platform without investing any funds.
Users can try classic slot machines from multiple mainstream game providers by registering, including: PGSoft, Evoplay, CQ9, DreamGaming.
In addition to traditional slot machines, the platform also offers a variety of live dealer games and arcade gameplay, such as roulette, table games, and arcade entertainment products similar to Plinko.
The platform provides rewards to players through its native token VCoin, allowing players to receive cryptocurrency incentives while participating in games. Users can also further enter other sections of the platform, such as sports betting, esports betting, and cryptocurrency price prediction markets.
A similar strategy, the Philippine entertainment platform Fairy, has long adopted a similar idea: attracting players into the platform ecosystem through registration rewards, trial modes, and free gameplay experiences, and then providing a variety of different types of entertainment content in the same application or platform environment.
In Fairy's platform system, players can participate in various types of leisure and casino games, including Bingo, Roulette, Crash Game, Fishing Game, etc.
The platform also offers a wealth of reward activities, such as registration rewards, sharing rewards, and no deposit bonuses, etc., attracting players to try different gameplay through these low-threshold incentive mechanisms.
More and more emerging iGaming platforms are becoming content aggregation entertainment platforms, with the strategy of first attracting players through low-threshold entertainment experiences, and then extending user stay time through various game types and reward mechanisms.
💵 Integration of sports betting and #prediction markets
As more platforms begin to try to integrate different types of games into the same application, the product naturally revolves around the prediction market. Recently, the sports betting platform Betr announced its cooperation with the prediction market platform Polymarket.
Betr will directly integrate the prediction market infrastructure provided by Polymarket into its application. After going live, Betr's existing million-level paying users will be able to trade various event contracts within the same application.
This feature will be integrated into the "real money gaming super app" ecosystem that Betr is building.
This ecosystem currently includes a variety of products, such as:
Betr Picks: A fantasy sports-like player prediction game
Social Sportsbook: Social sports betting
Betr Arcade: Skill-based games
Social Casino: Social casino games
After the prediction market goes live, users will be able to access it through the same account and interface. This model is basically very similar to the super app that platforms like DraftKings are building.
Super Betting App usually has several common features: ➡️ The same application entrance; the platform provides sports betting, online casinos, and even prediction markets; low-threshold betting, free spins, no deposit bonuses attract users.
For platforms, the biggest advantage of this model is attracting new users and extending the user lifecycle value (LTV).
Under this trend, more and more iGaming companies will inevitably start trying to build "super app" products in the future, integrating sports betting, online casinos, social games, and even prediction markets into the same platform.
As the industry develops, this integrated model is likely to become the new competitive direction of the industry.
—————
This is the only gambling industry knowledge channel on TG, and the audience of this channel is the elite executives of the gambling industry. Produced by "Global iGaming Leader - PASA". Deep content analysis of the past, present, and future of the gambling industry is published daily.
This content is exclusively created byhttps://t.me/gamblingdeep. If you like our content, feel free to forward it.
Follow this channel to get a free copy of "Gambling Outbound Strategy, from Strategy to Practice Guide" report, message @Pasarose_bot after following to claim
More data reports: @pasa_research
Join the member group: @pasa002_bot
PASA official website: www.pasa.news
