Allwyn recently appointed Katie Hablun as the new Game Director, responsible for leading the UK National Lottery game team to develop new products to adapt to the constantly changing player preferences. Hablun has held senior product and commercial positions at well-known operators such as MrQ, Flutter, Sky Betting & Gaming, and Tombola, and her extensive experience is considered a key asset in driving the company's goals. In plain terms, it means bringing in a seasoned player from online casinos and sports betting to inject some new blood into traditional lottery. Want to keep up with the latest trends in the global lottery industry? PASA official website keeps track.
Background: Spanning Online Casinos and Sports Betting
Prior to this, Hablun served as the Chief Product Officer at online casino operator MrQ, and held senior product and commercial positions at companies like Flutter, Sky Betting & Gaming, and Tombola. She will lead the national lottery game team, with the primary task of developing new game ideas based on evolving player preferences. The Managing Director of Allwyn's digital business stated that Hablun's expertise in product, content, and commercial development is crucial for achieving company goals.
Strategic Background: Product Upgrades After Migrating 11.8 Million Accounts
This appointment comes at a time when Allwyn continues to invest in the modernization of the national lottery digital infrastructure. Earlier this year, the operator completed a major upgrade of the lottery website and mobile platform, migrating about 11.8 million player accounts to a new account management system, while introducing improved player protection tools and a broader range of digital game products. Last August, industry veteran Kresimir Spajic was hired as Allwyn's digital CEO, responsible for global digital expansion and supporting acquisitions and integrations such as PrizePicks and OPAP. A senior retail position was also established in January to oversee growth and innovation.
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