Meridianbet, a subsidiary of Golden Matrix Group, has been awarded a sports betting license by the Western Cape Gambling and Racing Commission.
After completing the application and passing the necessary regulations, Meridianbet was granted a bookmaker's license, bookmaker's premises license and manufacturer's license.
This will enable Meridianbet to offer its sports betting products and services in South Africa, with the company offering live and in-play betting in various markets.
The manufacturer’s license will grant Meridianbet the opportunity to license its proprietary sports betting software in the Western Cape region.
Commenting on the approval, Meridianbet CEO Zoran Milosevic said: “We are delighted to enter the South African market and this new license provides a significant opportunity for us to continue to scale our business.
“Expanding our reach into South Africa will provide new opportunities to grow our user base in an entirely new jurisdiction and underscores our ongoing commitment to growing our industry-leading brand globally.”
