Finland will implement a new gambling law on July 1, 2027, to systematically reform the domestic gambling market. This reform breaks the long-standing state-operated monopoly model of Veikkaus Oy, introduces a licensing system, and injects competitive vitality into the market, especially targeting t
Finland's parliament has overwhelmingly passed gambling legislation reform, officially ending the online gambling monopoly of the state-owned operator Veikkaus, with plans to launch a competitive market in July 2027. This reform restructures Finland's gambling regulatory framework, and the relevant
This week, the Finnish Parliament overwhelmingly rejected a series of "radical" amendments proposed by the opposition party against the new online gambling legislation. This means that the reform bill, aimed at ending decades of monopoly and introducing a multi-license competition system, will proc
Finnish game provider Fennica Gaming recently announced that its range of online casino games has officially launched in Quebec, Canada. This means that players in Quebec can now experience the content brought by Fennica Gaming through the province's only legal online gaming platform—Loto-Québec's d
The Finnish Floorball Federation recently issued the largest fine in history, due to a suspicious betting investigation, imposing a ban on 80 players. However, the final conclusion of the investigation ruled out the possibility of match-fixing, and these penalties all stemmed from the players violat
After maintaining a national gambling monopoly for over twenty years, Finland is finally ready to say goodbye. As the diversion rate falls below 50% and the revenue contribution from the state-owned giant Veikkaus is halved, this Nordic country is steadily moving towards Europe's latest licensing ma
Pioneer in the cryptocurrency gambling sector, Yolo Group, recently announced a major strategic shift, focusing from unregulated crypto casino operations to regulated markets. The company plans to integrate its Sportsbet and Bitcasino brands into the unified Yolo.com brand, and enter top-tier regula
Finland's National Police Board recently warned two social media influencers that they could face fines if they do not stop promoting illegal gambling. The police pointed out that there is a common misconception that marketing foreign gambling is allowed in Finland, but this is not the case.Current
As the Finnish market prepares to end its monopoly, Hippos ATG Oy will introduce the ATG brand in Finland starting from 2027.This new initiative will offer a diverse range of betting products through the ATG.fi website and the ATG gaming application framework, operating in a similar manner to ATG ap
Finland's state monopoly operator Veikkaus has released its financial data for the first half of 2025. The overall performance continues to be under pressure, with both revenue and profits declining, but the results are "within expectations," according to officials.The report shows that sales reven
The non-profit organization BetBlocker recently announced the official launch of its Finnish version of the gambling self-exclusion tool, aimed at providing Finnish users with more convenient native language self-exclusion services. This localization has been made possible through cooperation with t
Swedish horse racing betting giant ATG and the Finnish Horse Racing Association Suomen Hippos have established a joint venture, Hippos ATG, planned to operate on ATG's internal gaming platform but independently in business. ATG CEO Mikael Bäcke stated that the long-term national monopoly has margina
The Finnish national betting agency Veikkaus is accelerating its transformation to prepare for the opening of the iGaming market in January 2027. Despite a market share decline to below 20% in recent years, Veikkaus still hopes to regain a dominant position in the future competitive landscape.The mo
Yggdrasil has announced a partnership with Fruity Entertainment's online casino brands Kaahaus and Spinnaus, further expanding its business layout in the Finnish market.Under the agreement, Finnish players can now enjoy a range of exclusive slot games from Yggdrasil, including popular series such as
Swedish gambling operator ATG has accused the Finnish national gambling company Veikkaus of engaging in anti-competitive practices as the monopoly in the Finnish gambling market is about to be lifted. According to current plans, Finland will abolish the legal monopoly model on January 1, 2027, allow
