N1 Partners has officially launched the Prediction Markets vertical on its flagship product, N1 Bet. Currently, it is the first and only solution in the SoftSwiss product line that supports this new market. This innovation by SoftSwiss and N1 Bet will open up new channels for traffic monetization.
Prediction Markets offer a unique form of betting where users do not need to understand sports rules or complex odds, but simply make "yes" or "no" bets on the outcomes of real events.
The prediction products of N1 Bet cover core areas such as politics, cryptocurrencies and financial markets, technology and business, social trends, and entertainment and performing arts, including elections, geopolitical events, currency trends, product launches, popular culture, and entertainment events like the Oscars and the Eurovision Song Contest.
This wide range of events significantly lowers the barrier to entry for users and attracts many who previously did not participate in traditional sports betting or online casinos.
🤖Core advantages of Prediction Markets
The Prediction Markets feature has now become a significant part of reducing the initial conversion threshold. 🔴N1 Partners states that this segment can effectively lower the barriers to entry and achieve faster initial deposit conversions.
Moreover, this business perfectly matches with SEO and content traffic, allowing users to direct traffic through content from real-time hot articles during election seasons, major financial events, or entertainment events, directly converting betting behavior.
➡️ Unlike seasonal sports events, Prediction Markets can maintain user activity throughout the year. The N1 team emphasizes that ongoing events can create reasons for users to return, forming stable player retention.
Additionally, a large number of users who are not interested in sports but care about politics, economics, and entertainment can be activated. These users may have never spent on betting platforms before. Later, smooth user conversion can guide Prediction Market users to sports betting and casino products, achieving cross-selling.
🤖Explosive market data demonstrates huge potential
By 2025, the combined trading volume of Kalshi and Polymarket will exceed $40 billion, a growth of over 400% from 2024. By 2026, the monthly trading volume has already exceeded $20 billion, with some months approaching $30 billion, and the annual total is expected to reach over $240 billion, moving towards a target of $1 trillion by 2030, with a compound annual growth rate of about 80%.
In early 2026, the monthly user numbers have reached 800,000-860,000, with some platforms' monthly active users breaking into the millions. Kalshi's monthly active users surged from 600,000 at the beginning of 2025 to 5.1 million. On the revenue side, Kalshi's revenue reached $263.5 million in 2025, and its annualized revenue in 2026 has already exceeded $1.5 billion, with the entire industry's revenue exceeding $3 billion in 2026, and is expected to reach $10 billion by 2030.
🔴 Taking the traditional betting giant #DraftKings as an example, the company launched DraftKings Predictions in December 2025, and by April 2026, its annualized transaction volume in the prediction market had exceeded $1 billion, with the total transaction volume surpassing $2.3 billion, representing growth of 38% and 43% respectively. Notably, about 70% of the transaction volume still came from states that had not yet opened up sports betting, directly proving the strong capability of Prediction Markets in tapping into a new non-sports audience.
🔴 Additionally, by integrating the prediction market into the Super App, DraftKings has also significantly reduced the customer acquisition cost (CAC), indirectly bringing higher revenue to the platform, and the diversion from traditional sports betting was only a minor impact, with overall platform user activity and cross-selling significantly enhanced.
Market analysis suggests that Prediction Markets are diverting 5-10% of the share from sports betting, while also tapping into a completely new non-sports audience.
Assuming that 20-30% of the platform's traffic comes from a non-sports audience, through the higher conversion rates of the Prediction Markets, it is expected to add 15-40% more active users to the platform.
Conservatively estimated, for medium to large platforms, Prediction Markets could even contribute 10-25% of the platform's total revenue in the first year of launch, and drive an overall user base growth of over 20%. With the global election cycles and cryptocurrency bull market overlapping from 2026 to 2028, these numbers are expected to further increase.
In today's increasingly competitive iGaming market, Prediction Markets can also provide a differentiated weapon for betting platforms.
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