In the increasingly fierce industry background, operators are thinking about how to effectively increase user engagement and retention rates? Sports betting solution provider BETBY recently launched the "Stories" feature interface, which is inspired by social media, and operators can display promotions, events, and bonus information through a slideable interactive content display.
Based on the potential enhancement effect of industry data, we will analyze in depth the operating mechanism of the BETBY Stories mode and the core benefits to users, and explore how this mode can create value for platforms and users through mature case data of social media and the characteristics of the gambling industry.
📱 Operating mechanism of Stories mode
BETBY Stories draws on the browsing design of existing social media, such as Instagram, Snapchat, and Facebook Stories, supporting images, videos, and interactive elements.
Operators can post bonus offers, event previews, etc., and then users can quickly browse through left and right swipes on the platform's homepage or dedicated area without interrupting the betting process to switch pages.
This feature also does not require a large-scale reconstruction of the front-end interface, and by changing the function, it has improved the visibility of promotions, while reducing the interference that traditional pop-ups or banner ads may cause to the user experience. Aglaja Geta (BETBY UX and Analysis Director) pointed out: "Stories aim to let users interact in familiar content consumption habits, providing operators with tools to highlight important promotions while keeping the interface simple.
🔴 For example, during a football league, the platform can continuously publish "odds update" Stories, free betting ticket collection, and other real-time interactive content, which are time-sensitive and usually disappear after expiration, and users can view them by sliding.
For users, BETBY Stories mainly brings convenience, traditional promotions are often in menus or private emails, users are easy to miss, or need to switch different pages to understand, while Stories are presented in a familiar sliding way, greatly reducing the operational burden. Especially young users (18-34 years old) benefit the most, as they have already accumulated a lot of habitual operations on social platforms on a daily basis.
At the same time, the ephemeral design of reading after burning can reduce user understanding overload, and users can get a more relaxed experience by controlling the speed of browsing slides.
📱 Data basis of reference social platform mode
Instagram Stories was launched in 2016 and quickly became popular, with more than 500 million daily active users by 2017, and users spending an average of about 28 minutes per day browsing Stories, with younger groups posting and interacting more frequently.
Instagram Stories have an average completion rate of about 70%, and Stories with interactive elements (voting, testing) can increase the interaction rate or completion rate by 24%-28%. 🔴 The overall interaction rate of brand Stories is about 5.4%. In-app Stories applications show that activities conveyed through Stories have a conversion rate 64% higher than traditional banners.
Although BETBY Stories is a new feature, combining social media and similar in-app Stories cases, it can be reasonably inferred that there will be an increase. 🔴 In terms of engagement, social Stories can increase interaction by 20%-50% or more. In the sports betting scenario, it is expected to increase the promotion click rate by 30%-60%.
In terms of promotion conversion, the bonus receipt and betting conversion of the gambling platform are expected to increase by 25%-50%, and the promo turnover can also grow accordingly.
In terms of user retention, personalized Stories can also increase app session duration and frequency. In terms of overall platform indicators, the expected daily/weekly active users (DAU/WAU) growth is 10%-25%, especially in the young group, the increase in content browsing volume can indirectly promote a 15%-40% increase in betting volume, depending on the content quality and targeting of the operator. In the highly competitive environment of the gambling industry, differentiated UX will also become an advantage.
Although the advantages are obvious, it is also necessary to pay attention to content overload which may also cause user fatigue, operators need to monitor data in real time, analyze Stories viewing completion rates, clicks, and other indicators, and continuously iterate more useful content for users.
In summary, the BETBY Stories feature is one of the typical cases of the gambling platform's development towards socialization and immersive experience. By drawing on the mature social media model, it brings an enhanced experience to users.
In the era of attention economy, similar innovations are believed to be adopted by more operators in the future, promoting the continuous development of the entire industry towards higher user interaction and stickiness. For betting users, this is undoubtedly a progress in experience.
—————
This is the only gambling industry knowledge channel of TG, the audience of this channel is the elite executives of the gambling industry. Produced by "Global igaming leader - PASA". Deep content analysis of the gambling industry's past, present, and future is published daily.
This content is exclusively created byhttps://t.me/gamblingdeep, if you like our content, feel free to forward it.
Follow this channel to get a free copy of "Gambling Outbound Strategy, from Strategy to Practice Guide" report, message @Pasarose_bot after following to receive
More data reports: @pasa_research
Join the member group: @pasa002_bot
PASA official website: www.pasa.news
