Streaming analytics company Stream Hatchet's latest report shows that in January 2026, Stake was mentioned 6,600 times in the live streaming titles on Twitch and Kick, accounting for 60% of all iGaming brand mentions, leading by a significant margin. 1xBet followed with 1,800 mentions, with Betano (837 times), Winamax (653 times), and FanDuel (597 times) closely behind. Simply put, Stake is far ahead of others in terms of advertising efforts in the live streaming circle.
Kick platform becomes the main venue for gambling live streams, with top streamers contributing 88 million hours of viewership
Stream Hatchet's content manager pointed out that Stake's parent company owns the Kick platform, and many Kick streamers are directly funded by Stake for gambling streams, which is a key factor in its dominant position. Although Twitch holds a larger market share, Kick explicitly allows gambling content, attracting a large number of top creators. In January, the top ten streamers in iGaming content viewership were all on Kick, contributing a total of 88.4 million hours of viewership, with Trainwreckstv, who first switched from Twitch to Kick, leading with 15.7 million hours. Other brands like 1xBet gain exposure on streaming platforms by sponsoring esports teams, and Betano sponsors football teams.
Market heat surge predicted: Polymarket and Kalshi lead the discussion
The report also found that prediction market content is rapidly rising on live streaming platforms. In January 2026, Polymarket was mentioned 12,000 times making it the most talked-about platform among gambling and prediction market brands, followed closely by Kalshi with 11,700 mentions, FanDuel (8,800 times), PrizePicks (5,300 times), and DraftKings (3,300 times). Stream Hatchet noted that Twitch updated its policy in 2022 due to community controversies, banning some gambling sites from streaming, but prediction market content remains active on the platform. Want to stay updated with the latest trends in the global gambling and streaming industry? PASA's official website keeps track.
————
This article is from "PASA-Global iGaming Leader," a gambling industry news channel:https://t.me/pasa_news
Original deep gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
