In the iGaming industry, the use of video materials is very extensive, always being the most important platform content and the most expensive customer acquisition tool. Whether it's the platform's game materials, or Facebook/TikTok's deployment materials, affiliate site review videos, or even casino brand shorts, video materials can directly or indirectly determine CTR, CVR, and even brand trust.
However, the reality of the industry is that the 🟢iGaming team needs to spend a lot of time updating materials, the creativity of the materials is highly homogenized, and the cost of high-quality video production is high and uncontrollable.
The appearance of #Seedance2.0 is indeed shocking. This large model has directly changed the video production method from the logic of post-editing to the stage of "director-style generation". Not only has the picture quality been comprehensively improved, but more importantly, the logical relationship of the video, continuity, and camera logic have been significantly enhanced. The model can truly understand "why to shoot this way" and "how the camera should connect", and then produce high-quality videos with almost no AI feel.
🤖 The core pain points of iGaming video materials, Seedance can solve them all
After trying Seedance 2.0, it was found to be particularly friendly to the iGaming industry, and its capability structure highly matches the real needs of iGaming video content.
In the iGaming scenario, video materials are often highly target-oriented. Unlike movies or short dramas, iGaming industry videos generally revolve around fixed character images, such as dealers, players, or brand spokespersons; the screen also repeatedly features highly standardized elements—chips, wheels, gambling tables, UI interfaces.
It is precisely because of such a premise that the value of Seedance 2.0 can be fully released. Because the most important upgrade of Seedance 2.0 is the obvious strengthening of "reference ability" and "control ability": 🟢Creators can use images to lock in brand style and character consistency, directly replicate mature advertising through reference videos in terms of camera operation and content structure, and then complete precise timing through audio, allowing the video to have a complete commercial rhythm during the generation phase, and the generated video basically does not rely on post-editing and adjustment.
The most critical change in Seedance 2.0 lies in the maturity of multimodal input capability, which almost precisely hits the three major problems that are most difficult to solve in iGaming video production.
First is the consistency problem of character materials and brand identity. In long-term deployment, the "instability" of video materials—such as the same LOGO, inconsistent brand images before and after, props, fonts, and characters being distorted. 🟢Seedance 2.0 can build a long-term reusable material pool for the platform, allowing the brand or virtual characters to maintain a stable image.
In the past, this consistency could only rely on real people repeatedly shooting different scene materials, or the expensive and extremely long modeling process.
Secondly, it is the replication ability of camera operation and the "winning feeling". The iGaming videos that truly move users are a carefully designed "feeling of winning", how to create psychological suggestions through chips and sound effects. Seedance 2.0 can directly refer to mature advertising shots, and tailor-made by changing materials—such as the design of slot machine wheels, real dealer's one-shot design, can be accurately replicated through reference videos.
Creators only need to clearly tell the model: "Refer to the camera operation and rhythm of this video, use it in the current casino scene."
🔴 Finally, it is the local modification ability of the video, which can highly match the A/B material testing of iGaming.
The most common pain point in deployment is that the problems of a piece of material are often concentrated at a certain node. Seedance 2.0 can reshoot the video without destroying the original video structure, replace characters, adjust actions or emotions, so the same piece of material can derive five to ten different versions in a very short time, so the peak position of CTA presentation and the distribution of rhythm points can be finely tested.
Seedance 2.0 will change the role positioning of video materials in the entire iGaming content system. Seedance 2.0 has shown obvious potential beyond traditional video production—from plot, performance, characters, some materials that were originally extremely costly or other large models could not perfectly form, have become low-cost achievable ranges.
Seedance 2.0 provides iGaming with a productivity lever to magnify content efficiency, which is bound to open a new round of content competition for the industry.
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