Reviewing the evolution of gambling products over the past few years, many players' first reaction after winning money is to share it in the group. #SportsBetting Players share odds screenshots, slot machine players show off jackpot screens, esports players boast about team victories, and people are becoming increasingly eager for social interaction.
Gambling has gradually become an entertainment activity with social attributes. The rise of social gambling is exactly in line with the fundamental trend of society shifting towards more interactive and community-driven experiences.
🏆 Betmate transforms "individual betting" into "multiplayer participation"
The traditional gambling experience is essentially isolated. Whether it's sports betting or slot machines, players are facing the platform, and even in highly publicized scenarios like sports betting, the betting behavior is still single-point betting.
The experience of social gambling, however, is diversified. Taking Betmate's new generation of social gambling products as an example, Betmate's core gameplay is not like traditional sports betting, the game is more like real-time competition revolving around the entire match.
Players make choices before or during the match, and then the system continuously scores based on real events occurring during the match, eventually distributing the prize pool among players based on the scores.
⛹️♂️ Step one: Choose the match and participate
After entering Betmate, players can choose one or more football matches, join a public prize pool, or a private game initiated by friends. Each game has a clear entry threshold and prize pool rules, usually not high.
⛹️♂️ Step two: Make a judgment
Before the match starts, players need to make choices based on their understanding of the match, such as predicting the match result, goal scorers, or selecting player lineups in fantasy sports. These choices will be converted into points during the match.
⛹️♂️ Step three: Real-time scoring during the match
As the match progresses, the system continuously adds or subtracts points for players based on the real situation of the match—goals, assists, interceptions, key events all affect the score. The score is updated in real-time, and the player's leaderboard also changes in real-time, allowing players to clearly see their ranking.
⛹️♂️ Step four: Distribute the prize pool based on points
After the match ends, the prize pool is distributed among players based on the final score ranking. Even if the win/loss score is not hit, as long as the overall judgment of the match is better than other players, a return can be obtained.
For this reason, this type of experience is significantly more playable than traditional gambling. 🔴 Traditional gambling is highly binary—either bet right or wrong, and once a judgment is mistaken, the result is a total loss.
🔴 In Betmate's social gambling mechanism, even if a judgment is off, subsequent match trends, key events, and score changes all provide players with the space to catch up or even overtake, keeping players always engaged and the possibility of "turning the game around."
🏆 More and more social gambling players come not just to win money
Betmate founder Ryan Lawrence repeatedly mentioned in interviews that ➡️ the pursuit of social gambling players is participation.
In reality, many social gambling players continue to enjoy despite long-term losses. From Betmate's games, the future of social gambling clearly cannot simply add chat functions to the betting interface. Effective social gambling turns the entire game experience from a one-time betting behavior into a continuous social process.
As this process is prolonged, the importance of winning or losing itself begins to be relatively diluted, replaced by continuously amplified feelings of participation, interaction, and achievement.
Low or even zero participation mechanisms are an important foundation for this experience logic to stand. It allows players who are unwilling to take high risks to also participate in the competition and enjoy the excitement. But this does not mean that the prize pool loses its meaning, as in Betmate's public prize pools, which are often set with low entry thresholds but provide sufficient imaginative returns through guaranteed and excess reward mechanisms; in private games, the prize money takes a back seat, and players care more about rankings among acquaintances and the psychological satisfaction of "who understands the game better."
When Internet users have long been accustomed to receiving instant feedback and social responses in almost all entertainment products, the highly isolated, result-oriented experience of traditional gambling will be hard to continue on its own.
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