Recently in the prediction market track, the name of the Kairos platform is increasingly mentioned. Compared to platforms like Polymarket, it is intelligent enough for beginners. Rewinding to around the 2024 U.S. presidential election, the prediction market suddenly became very popular. Users could place bets on elections, policies, sports, and even cryptocurrency trends.
According to public data, Polymarket's transaction volume related to the 2024 U.S. election exceeded $3.3 billion, with the entire platform's annual political transaction volume reaching about $3.5 billion, and the number of users surged to around 1.2 million, with a peak monthly active users close to 800,000. This wave not only brought the prediction market into the mainstream view but also exposed industry pain points: a single platform is hard to meet all user needs.
Jay Malavia and Zayd Alzein were initially just ordinary players, but after truly participating, they found the experience was not smooth. Data fragmentation between different platforms, inconsistent market update speeds, and a lack of effective connection between news and prices.
It was against this backdrop that the two decided to establish Kairos, a professional trading terminal specifically designed for the prediction market. They hoped to compress the originally scattered markets into a unified interface, allowing users to complete all operations like using a traditional financial terminal—real-time data, market analysis, news alerts, low latency, all in one, dubbed by the founders as "the Bloomberg terminal of the prediction market."
The Kairos platform integrates trading data from platforms like Kalshi and Polymarket, offering unified ordering, market monitoring, and news alerts. The platform's interface response time is even two to three seconds faster than native platforms. Users do not need to switch between multiple apps or web pages to see the latest transactions, order books, and synchronized news event alerts from the two largest platforms.
🔗 Betting per platform vs. integrated platform
Looking back at Polymarket, Polymarket is essentially a native market. Users enter the platform, facing predefined event contracts, with concentrated liquidity but limited choices, more like a closed gambling platform.
Kairos, on the other hand, focuses on user choice, allowing users to see differences between multiple markets, discover odds mismatches, and even arbitrage opportunities under different strategies. Through a unified interface, users can instantly compare Kalshi and Polymarket, quickly executing cross-platform trades. This "multi-market one-stop" model significantly reduces decision-making friction.
If we focus on user retention, the differences between the two become even more apparent. The prediction market heavily depends on event popularity. After the 2024 election, Polymarket's transaction volume plummeted by 84%, and daily active users decreased by 53%, 🔴 highlighting the industry's common problem of "post-event loss." Even though the platform's weekly active user retention rate reached 35%, higher than 85% of cryptocurrency platforms, it still struggles to maintain daily activity. We can compare Polymarket to a gambling platform similar to Bet365, where users mainly impulsively bet on single events (popular matches) and leave once it's over.
Kairos leans more towards a large platform that integrates Bet365, Betsson, Stake, and other platforms. By aggregating multiple markets, it allows users to choose the best odds, highest liquidity, and optimal timing at any moment. AI analysis and data panels are core highlights: the platform provides custom dashboards, real-time probability aggregation, historical trend visualization, and news-price linkage alerts, enabling users to proactively formulate strategies through data insights.
Moreover, Kairos enhances user engagement within the platform through its own market views and leaderboard mechanisms. Users can customize event combinations according to personal preferences, build personal investment portfolio dashboards, and even compete with other traders on community leaderboards. ➡️ This design directly translates into a continuous observation and decision-making immersion, forming a distinctly different "addiction mechanism."
Studies show that aggregation tools significantly boost user decision confidence and usage frequency. In the financial terminal field, user stickiness is often several times higher than native platforms, as the tool itself becomes part of daily usage habits.
Looking forward, as the prediction market expands into multiple fields, integrated platforms like Kairos are expected to become a new direction for the industry. The online gambling industry can also take cues from this, integrating odds, data, and analysis tools from multiple gambling platforms through similar one-stop aggregation terminals, 🔴 pushing the industry to move beyond relying heavily on mainstream events or games.
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