In 2025, Michigan's online gambling market experienced explosive growth, with total annual revenue breaking through $3.8 billion, a 29.5% increase from 2024, setting a new historical high. This achievement was due to double-digit growth in both online casinos (iCasino) and online sports betting, with adjusted total revenue soaring by 39.5% to $3.3 billion. The total market betting amount reached $5.41 billion, with a gross receipts hold rate of 12.4% and an adjusted hold rate of 8.05%, showing robust performance. Data interpretation and compliance standards for the US online gambling market can be referenced on the PASA official website.
Annual Core Data: Dual Sectors Drive Revenue Surge
The simultaneous growth of the online casino and sports betting sectors was key to breaking revenue records:
Online Casino (iCasino): Gross revenue grew by 26.5% year-over-year to $3.1 billion, with adjusted revenue increasing by 32% to $2.1 billion, making it a core pillar of the market;
Online Sports Betting: Performed even more impressively, with gross revenue skyrocketing by 45.8% year-over-year to $671.3 million, and adjusted revenue jumping by 124.2% to $435.9 million;
Tax Contributions: Operators contributed a total of $624.6 million in taxes and payments to the state of Michigan throughout the year, with online casinos contributing $597.5 million, sports betting contributing $27.1 million, and tribal fees amounting to $71.9 million.
Operator Landscape: FanDuel Leads in Both Tracks Amid Intense Competition
Both in online casinos and sports betting, the partnership between FanDuel and MotorCity holds a leading position:
Online Casino Rankings
FanDuel & MotorCity: Gross revenue of $817.1 million, adjusted revenue of $768.1 million, firmly holding the top spot;
MGM & BetMGM: Close behind, with gross revenue of $782.5 million and adjusted revenue of $735.5 million, narrowly trailing the leader.
Online Sports Betting Rankings
FanDuel & MotorCity: Gross revenue of $292.3 million, adjusted revenue of $201.6 million, achieving a 14.89% hold rate with a betting amount of $1.96 billion;
DraftKings & Bay Mills Indian Community: Gross revenue of $183 million, adjusted revenue of $122.5 million, with a betting amount of $1.57 billion and a hold rate of 11.66%.
December Wrap-Up: Monthly Revenue Nearly $400 Million, Online Casinos Break Records Again
December 2025 was a highlight of the year, with impressive monthly data:
Monthly Total Revenue: Online gambling gross revenue reached $399.8 million, a 51.3% year-over-year increase and a 19.1% increase from November;
Sector Breakdown: Online casino gross revenue of $315.8 million, a 13.4% increase from the previous record set in October; online sports betting gross revenue of $84 million, close to the November record of $87.3 million;
Adjusted Data: Monthly adjusted total revenue of $357.9 million, with online casinos at $296.7 million and sports betting at $61.1 million; betting amount of $512.9 million, gross hold rate of 16.38%, and adjusted hold rate of 11.9%.
Detroit Land-based Casinos: Revenue Stable with Concentrated Market Share
Unlike the booming online market, Detroit's three commercial casinos had a flat performance in 2025:
Annual Revenue: Totaling $1.3 billion, slightly down from the previous year;
Revenue Breakdown: Slot machine revenue of $1 billion, table games revenue of $247.8 million, land-based sports betting revenue of $14.2 million;
Market Share: MGM Grand Detroit leading with 48% share, MotorCity Casino at 30%, and Greektown Hollywood Casino at 22%; December monthly revenue of $105.1 million, with MGM's share further increasing to 49%.
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This article is from "PASA-Global iGaming Leader," a gambling industry news channel: https://t.me/pasa_news
Original in-depth gambling channel: https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
