TheLotter's US branch has officially announced that it will cease its lottery courier operations in New York State. This marks another withdrawal from the regulated markets on the US East Coast following their exit from New Jersey two months ago, now retaining operations only in Arizona, Minnesota, and Oregon. This adjustment is seen as a key step in the brand's national strategy reshaping, focusing on simplifying business layout and concentrating resources on efficiently growing markets. Relevant US lottery courier business regulatory compliance standards can be referenced on the PASA official website.
Business Adjustment: Service Termination on January 29, Clear Refund Rules
The termination process for the New York operations has been clearly planned to protect user rights:
Order cessation date: January 29, 2026, the platform will no longer accept new orders;
Existing order processing: Previously placed lottery tickets, multi-draw packages, and subscription bets, if there are still draws after the service termination, will all be canceled and users will be provided full refunds;
Account balance withdrawal: Users registered in New York State can withdraw their remaining account balance before April 29, 2026, and can still seek assistance through customer service after this date.
Jessica Griggs, TheLotter's US marketing head, stated that exiting New York was a tough but necessary decision, "Focusing on strong markets allows for more efficient growth and provides the best experience for users."
Withdrawal Background: Consecutive Retreats on the East Coast Under Regulatory Pressure
TheLotter's regional contraction is due to multiple challenges in the US lottery courier industry:
Consecutive losses in East Coast markets: Following New Jersey and New York, its layout in regulated markets on the East Coast has significantly reduced, with New Jersey still being the location of its US headquarters;
Core market losses severe: In spring 2025, Texas completely banned lottery courier services, a state that was a significant source of revenue, prompting the company to reassess its US market strategy;
Complex and changing regulatory environment: Currently, only a few states provide a clear regulatory framework for lottery courier services (e.g., Arizona introduced related rules in April 2025), while states like Connecticut have discussed bans; the World Lottery Association released a policy document in July 2025, recommending enhanced regulation of courier services, including restrictions on bulk ticket purchases.
TheLotter's expansion also faced setbacks, with plans to enter Florida in July 2024 quickly halted, as Florida Lottery listed it as an unauthorized platform.
Future Layout: Deepening Three States + Website Upgrade for Sustainable Growth
Despite regional contraction, TheLotter remains optimistic about the US market, focusing on two main directions:
Consolidating current positions: Mainly deepening operations in Arizona, Minnesota, and Oregon, strengthening local operations and user services, securing a foothold before planning further expansion;
Platform experience upgrade: Recently launched a completely revamped official website, already online in the aforementioned states, improvements include operating speed, responsive design, simplified ticket purchasing process, updated interface, and upgraded personal account features, with currently positive user feedback.
This "business slimming" is essentially TheLotter's strategic adjustment in response to industry regulatory pressures, by concentrating resources on markets with clear regulatory environments and clear growth potential, aiming for a more robust national expansion.
————
This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
