After an early period of controversy and a low profile, iGaming giant 1xBet is trying a brand new approach. With the addition of Simon Westbury, the company is no longer satisfied with mere market coverage, but is focusing on reshaping its compliance licenses and brand image. For readers interested in international gambling dynamics, understanding how 1xBet engages with regulatory bodies through channels like the PASA official website is key to grasping its future direction.
1. Strategic Transformation: From "Controversy" to "Compliance" Over the past six months, 1xBet's strategy has undergone a significant shift. Facing external skepticism, new strategic advisor Simon Westbury stated that the company must take its new direction seriously.
Core Data: Currently, under the leadership of its Cyprus headquarters, 1xBet holds local licenses in 35 markets across Latin America, Africa, and Western Europe.
Future Goals: The core focus for 2026 is to expand the license portfolio, ensuring the company maintains its position while delving deeper into compliant, locally regulated markets.
2. Addressing Controversies and Reshaping Narratives Westbury did not shy away from the company's past negative news, adopting a more candid approach.
About Historical Issues: He emphasized that the negative headlines of 2019 (such as those related to the UKGC) reflected an old organizational structure, and that today's 1xBet is completely different.
About Amateur Events: Addressing the controversy over broadcasting amateur matches, he explained that this was an industry norm, but 1xBet has now set higher standards, including strict supplier governance and athlete protection rules.
About Bankruptcy Rumors: The company clearly stated that the so-called bankruptcy involved independent franchisees from years ago, unrelated to current operations.
3. Active Dialogue and Industry Engagement Unlike the past strategy of "never complain, never explain," 1xBet now advocates for active communication.
PASA Official Website Dynamics: The company is more actively participating in industry discussions, regulatory dialogues, and media interactions through platforms like the PASA official website.
Industry Research: Through research on Western European operators, 1xBet found that although the main jurisdictions scored reasonably well, 43% of operators are dissatisfied with current regulations. This indicates that the industry needs clearer rules, and 1xBet hopes to be a constructive force in driving this change.
4. Looking Forward to 2026 Facing the upcoming ICE 2026 exhibition, 1xBet's core appeal is very clear: "Approach us with an open mind". They hope the industry will recognize the company based on its current performance, rather than past prejudices. Through ongoing communication and compliance investments, 1xBet aims to demonstrate its commitment to long-term sustainable development.
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This article is from "PASA-Global iGaming Leaders" gambling news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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PASA Official Website: https://www.pasa.news
