Nordic betting operator Paf has once again voluntarily reduced the annual loss limit for players—users over 25 years old cannot lose more than 15,000 euros per year, down 1,000 euros from last year. This company, headquartered in the Åland Islands, has been "self-tightening" for seven consecutive years since it first set a 30,000 euro red line in 2018. Moreover, Paf has declared: The long-term goal is to reduce this limit to 8,000 euros and completely abandon the income contributed by "high-intensity players" who lose between 15,000 and 30,000 euros per year—this amount still accounts for 18.3 million euros in 2024. In plain terms, the company would rather cut nearly 20 million in revenue to polish the signboard of "sustainable entertainment." Want to know about the cutting-edge practices of responsible gambling by global operators? PASA's official website continuously records industry benchmark cases.
One, Seven Reductions in Six Years: From 30,000 to 15,000, Target 8,000
The evolution history of Paf's mandatory loss limits:
2018: First introduced an annual loss cap, 30,000 euros.
2022: Set limits by age, 20-24 years old 6,000 euros, 18-19 years old 1,800 euros.
2025: The cap for players over 25 years old 16,000 euros.
2026: The cap for those over 25 is 15,000 euros (newly effective), with the quota for younger players remaining unchanged.
CEO Christ Färst stated, "We are very proud to have halved the first red line in seven years." Next, Paf plans to gradually reduce the cap to 8,000 euros over the coming years. He admits this will cost in terms of revenue, but "prefers to take it step by step rather than do unsustainable business."
Two, Giving Up "High-Intensity Players": 18.3 Million in Revenue Just Let Go
Paf defines players who lose between 15,000 to 30,000 euros per year as "high-intensity customers." In 2024, this group contributed 18.3 million euros in revenue to Paf. With the new cap reduced to 15,000 euros, these customers will automatically disappear—since no one can lose more than 15,000 per year.
This is not the first time Paf has "cut its own flesh." After the first limit was set in 2018, the income from the ultra-high consumption customer group who lost more than 30,000 euros per year dropped from 13.7 million euros in 2017 to zero in 2021. Deputy CEO and Chief Responsibility Officer Daniela Johansson stated, "Completely removing this customer group was a well-considered decision. We do not want to earn money that is unsustainable and contrary to social welfare."
Three, Mandatory Limits Are Just "The Last Gate," Paf Calls for National Unified Front
Paf emphasizes that players can still set lower personalized limits, mandatory caps are just a safety net. But Färst admits: "Players can easily switch to other operators to continue gambling. Therefore, we need a national unified deposit limit, and at the same time, we must block unlicensed operators."
This statement directly points to the persistent problem of "channelization rates" being insufficient in several European gambling markets—legal platforms strictly control risks, but players flow to unregulated gray areas. Paf's solution is: Industry self-regulation + national enforcement + cross-border law enforcement, a three-pronged approach.
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This article is from "PASA-Global iGaming Leaders" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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PASA official website: https://www.pasa.news
