In the context of strong regulation and policy shifts in the Philippine gaming industry, an underrated local company quietly completed its evolution.
Bingo, sports betting, and card games are essentially mature play methods that have been established globally; even with the addition of live streaming and social elements, this combination of "high-frequency entertainment + low-frequency heavy gambling" can continue to be replicated.
The real confidence of Digiplus comes from the irreplicability of everything from payments to traffic.
In the Philippines, the "payment" function should not be understood merely as a module: over half of the adult population does not have traditional bank accounts, and while e-wallets are widespread, usage habits are extremely fragmented—GCash, Maya, GrabPay, ShopeePay each dominate a sector, and cash is still prevalent in offline scenarios.
DigiPlus's early explosion did not rely on advertising or content fission; it was the first to embed a gambling portal directly into the Philippine payment tools.
During the policy-permitted window, within the e-wallet apps like GCash and Maya, users only need one click to jump directly to the BingoPlus or ArenaPlus page to complete their recharge.
This represents an almost frictionless migration of funds and traffic. In many small cities in the Philippines, users might not even realize they have opened a gambling site, many think it's still part of the wallet page's functionality.
🔝 Policy shift, a stress test that exposed the depth of the moat
In the third quarter of 2025, the Central Bank of the Philippines (BSP) issued a ban, requiring e-wallet platforms to cut off direct jumps to gambling sites within the app.
This directly led to a sharp decline in DigiPlus's quarterly revenue and profits, with severe fluctuations in stock prices.
External investors began to question whether the company's growth was merely "riding on the coattails of payment traffic."
💬 But DigiPlus quickly shifted to another path—offline payment networks. Users can carry cash to roadside payment points to recharge their online gambling accounts.
The collaboration with Bayad Center, a leading multi-channel payment and billing network in the Philippines, is the core support of this strategy. Initially established in 1997 as an outsourced billing service for Manila Electric Company (MERALCO), it expanded nationwide and became independent in 2006 as CIS Bayad Center Inc., then rapidly deployed payment points through a franchising model.
According to public information, by recent years, its number of offline touchpoints has exceeded several hundred thousand, with its network almost penetrating every community, convenience store, and cooperative retailer.
For DigiPlus, Bayad's offline payment points have become a tangible and robust alternative channel. The path where users take cash to Bayad service points on street corners to recharge their online gambling accounts may be more natural and trustworthy for many "cash-first users" in the Philippines than e-wallets.
After becoming Bayad's exclusive gambling counter cash transaction partner, DigiPlus immediately accessed this service network, re-establishing the payment entrance based on users' daily payment behaviors.
This design not only alleviated the impact of regulatory restrictions on e-wallet entrances but also truly integrated DigiPlus's recharge paths into daily payment scenarios—💬 When users go to convenience stores to pay for electricity or water, they can also complete online account recharges at the same location.
Thus, DigiPlus also withstood this policy stress test.
🔝 Strong payment capabilities are also ultimately reflected in the financial statements
DigiPlus's EBITDA profit margin has remained stable at 16%–18%, which is uncommon in the gambling industry.
This also explains why DigiPlus can frequently distribute dividends, repurchase stocks, and still maintain financial flexibility even after the market stagnation in Brazil.
Overall, DigiPlus's growth path has exceeded the traditional imagination of an "online gambling company." Regulatory endorsement, payment entrances, coupled with local cultural content, have built a highly Philippine-centric digital entertainment system.
Whether it's business expansion or capital operations, DigiPlus is trying to transform uncertainties into structural advantages. Whether this system can continue to evolve amid policy and market games remains uncertain, but it is clear that it has become an indispensable sample in the Philippine digital entertainment industry.
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