In the context of strong regulation and policy shifts in the Philippine gaming industry, an underrated local company quietly completed its evolution. This series will systematically dissect the rise of DigiPlus from three aspects: policy, business, and capital.
If policy licenses determine whether DigiPlus can "survive"; then its product business determines how much it can grow.
In the Philippines, there was no shortage of legal licenses or platforms in the past. However, only one company has managed to turn gambling into a "national entertainment product". The most common misconception about DigiPlus is that it simply moved offline gambling to mobile phones.
But when we truly dissect its product structure, we find that DigiPlus has built an internet model akin to Tencent or Facebook—delivering high-frequency, low-threshold entertainment content continuously to users, then converting it into low-frequency but high-profit gambling activities.
The real traffic engine of DigiPlus is BingoPlus. On the surface, it is one of the most downloaded bingo applications in the Philippines; but it is more like a vertical live streaming platform customized for gambling.
To enhance this "entertainment attribute", BingoPlus continuously introduces top Filipino celebrities as guest hosts and enriches the live streaming content. Thus, users' habit of opening the app deepens, not only to see the draw but also to "see which celebrity is drawing today" or what other live content is available. This logic was fully implemented in the Philippines for the first time.
🌐 Localized gaming efforts, the popularity of Pinoy Drop Ball
The true reflection of DigiPlus's localization capability is the development of the Pinoy Drop Ball program. Pinoy Drop Ball is a live marble gambling game created by BingoPlus, originating from the Filipino Perya, conducted through live streaming for drawing and interaction. Perya is a folk festival in the Philippines, which includes many marble game stalls, similar to Japan's Pachinko.
Filipino users can easily get started in the live room with almost no learning cost, directly experiencing the familiar marble games from their memories.
This step completely sets it apart from platforms that "directly copy Western slot machines".
Combined with celebrity live hosting and rich live content, Pinoy Drop Ball has become a daily must-watch entertainment program for many Filipino users, as well as their fixed betting choice.
🌐 Sports betting coverage, ArenaPlus combines live streaming and betting
BingoPlus covers lotteries, ArenaPlus covers sports. In the Philippines, sports are also very popular, especially basketball.
In April 2023, ArenaPlus officially became the official sports entertainment channel partner of the Philippine Basketball Association (PBA), securing the official streaming rights of the PBA.
This allows sports users to watch games without switching platforms or even paying, while betting at the same time. This undoubtedly touches the core pain points of sports players' experience, offering Filipino users an unprecedented convenience in betting.
To support this high concurrency and real-time gameplay, DigiPlus chose to cooperate with the international top software supplier Comtrade Gaming. This also ensures that the platform remains smooth during major events (such as the NBA Finals or the World Cup), avoiding technical glitches that cause order losses.
🌐 Gamezone card games complete the final piece of the puzzle
Bingo lottery live streaming is the traffic entry point, sports generate cash flow, and then Tongits card games are the products that ensure user retention on the DigiPlus platform.
Tongits is a card game originating from Luzon Island, holding a status in the Philippines similar to Mahjong in China and Rummy in India.
DigiPlus has made Tongits into a high-quality online version through the GameZone platform, with rankings, events, points, and rewards all included. A large number of entertainment users who were not previously engaged in gambling enter DigiPlus's ecosystem through Tongits and stay for a long time.
This is a very typical traffic monetization and conversion method, although the monetization efficiency of card games is not high, but through very long playing times, adapting to user habits, they gradually divert them to bingo and sports gameplay, thereby converting them into DIGIplus platform users.
Having discussed the games, many people would intuitively judge: The commercial territory of DigiPlus is already vast. From bingo, sports, to card games and local entertainment content, it almost covers every high-frequency scenario of online entertainment in the Philippines.
But if you only see these, you are still underestimating DigiPlus.
⚠️ What truly makes this company difficult to replicate and replace is its control over the payment layer.
And it is precisely in this layer that DigiPlus has structurally crushed its competitors. In the next article, we will continue to dissect another aspect of DigiPlus, starting from the payment system and capital operations.
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