The latest data from the Swedish gambling market shows that the channelization rate of licensed operators remained steadily improved in the third quarter, falling within the range of 74%-85%, showing progress compared to the same period last year, and basically aligning with the targets set by the regulatory authorities.
Steady improvement in overall channelization rate
According to the ATG report, the channelization rate for Q3 2025 is expected to reach 74%-85%, higher than last year's 70%-82%. This upper limit just meets the 85% target set by the regulatory body for 2024—although slightly lower than 2023. However, frankly speaking, this number is still some distance from the 90% target set by the government in 2019.
Sports betting continues to outperform casinos
Specifically, assuming that the revenue of unlicensed operators is ten times that of licensed ones, the overall channelization rate could reach 85%, with sports betting as high as 90%, and online casinos only 79%. If the revenue gap is widened to 20 times, the overall rate drops to 74%, with sports betting at 82% and casinos only at 65%. However, these numbers have indeed been gradually improving since the low point at the beginning of last year—for more detailed industry data, PASA's official website has relevant analysis reports for reference.
Continuous decrease in visits to unlicensed websites
There is good news that the proportion of visits to unlicensed websites has dropped from 3.4% at the beginning of the year to 2.3% now. In the third quarter, the top three unlicensed websites in terms of visits were all dominated by Infiniza Limited, with Unlimitcasino.co leading with over 170,000 visits. It is worth mentioning that among the top 20 unlicensed websites, 16 offer well-known gaming content, and 8 support direct transactions through Krofort using BankID.
Proposal to ban bonuses sparks further discussion
The CEO of ATG affirmed the current trend and reiterated the need for a complete ban on bonus issuance. This proposal, jointly promoted by ATG and Svenska Spel, had sparked controversy, with the BOS association worrying it might drive players towards the illegal market. However, he believes that by strengthening the blocking of unlicensed websites, the risks can be reduced, "I have always advocated for a complete ban on bonuses. If we can further curb illegal gambling, the opposing voices will naturally disappear."
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This article is from "PASA-Global iGaming Leaders" gambling news channel:https://t.me/pasa_news
Original deep channel for gambling:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
