Former CEOs of Relax Gaming, Simon Hammon, former Chief Product Officer Daniel Eskola, and former Evolution executive Erland Hellstrom have co-founded a new slot game development studio, Big Daddy Gaming, with financial backing from the gaming investment fund Castech. The new studio will blend mature game mechanics with a unique humorous style and plans to launch its first product by the end of 2025, having already established partnerships with several well-known brands. The founding team stated that they will leverage their extensive experience at industry-leading companies like Relax and Evolution to provide operators with profitable, reliable, and long-term user engagement game content.
Founding Team and Financial Support
Big Daddy Gaming was co-founded by three veteran gaming executives: former CEO of Relax Gaming Simon Hammon (formerly of NetEnt), former Chief Product Officer of Relax Daniel Eskola (who served for 6.5 years, including 2 years as R&D Director and Deputy CEO), and former commercial manager at Evolution Erland Hellstrom (who served for 7 years). The gaming investment fund Castech provides financial support for the project, with Toni Kolehmainen participating as a board member.
Business Model and Development Plan
The new studio adopts a "disruptive model," combining mature game mechanics with a unique and humorous avant-garde style, aimed at providing "high-profit assets" for operator partners. The company plans to officially launch its gaming products by the end of 2025 and is currently in the preparation stage, establishing cooperative relationships with several well-known brands. The founding team emphasizes focusing on content reliability and long-term user engagement, using technical strength to create games that are both entertaining and commercially valuable.
Industry Experience and Partner Value
The founding team has extensive industry experience and has been involved in creating multiple successful cases. CEO Hellstrom stated that the team's experience in game development and operator relations will ensure the products perform excellently and genuinely consider the practical challenges of operators. Hammon noted that the new studio will create measurable returns for partners with a humble attitude and clear goals, helping operators maintain long-term player loyalty by continuously providing high-quality content.
