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⭐ Background and Issues
A casino manager stated:
The offline casino business remains robust (net profit about ten million USD per month), but the online transition has been poor.
Seeking better solutions for "offline to online transition and attracting international high-value customers."
💡Preliminary Discussion Directions
Someone asked: Is it in the cold start phase?
→ Answer: It's not a cold start; there is an existing online system, but the operation and conversion results are poor.
🎯Viewpoint One: Offline brand can nourish online brand
The offline casino has inherent credibility and customer accumulation, which can endorse the online brand, especially in expanding overseas markets.
🎯Viewpoint Two: Integration of membership systems
Suggest creating an app that integrates offline players' points, benefits, and activities into the online platform,
Players can view points, discounts, and activities in the app and directly access the online gambling module.
Essentially, it's a "dual binding of offline points system + online entertainment platform."
🏦Historical Experience and Reference
Members mentioned: Early casinos in Macau and the Philippines commonly adopted a "dual license" model (one for online and one for offline).
Telephone betting was repeatedly mentioned:
Early VIP room customers who couldn't visit the casino in person would place bets remotely through dedicated customer service or agents.
This model is an indirect online transformation for offline customers, providing convenience and trust for high-net-worth players.
Summary of Views:
The role of online is not to replace offline but to extend services and maintain loyal customers as a "transitional tool."
📊Strategic Positioning: Focus on loyal high-value customers, not chasing volume
The initiator clearly stated: They do not want to serve mass casual customers, only loyal high-value ones. Prefer "eating a whale rather than a school of fish."
Other members suggested:
Recruiting agents in neighboring countries (with similar languages and cultures).
Inviting potential high-net-worth customers to the local casino for a "free travel/experience" and then guiding them to register on the online platform.
If the casino is willing to provide "credit lines" and a "negative profit mechanism," it can quickly attract agent cooperation.
🛡Market Reality and Risk Analysis
Some pointed out:
After the pandemic, the global gaming industry structure has changed—online has significantly impacted offline,
especially in Western markets, where many traditional casinos face revenue pressures.
Offline licenses and real estate costs are high, while online startups are fast and low-cost.
Therefore, if the offline to online transition is not well done, it might be a structural issue, not just poor promotion.
🌎Discussion Warnings and Regulatory Boundaries
Members reminded:
If planning to attract international gamblers, it's essential to ensure possession of "dual licenses" (online + offline).
Without dual licenses, attracting customers from other countries to bet is illegal, and one might face suspension or fines in legal gambling countries (like the UK or the Philippines).
📈Industry Cases and Data Reference
Mentioned the "Suncity Model":
Suncity Group's heyday was almost entirely supported by telephone betting, sustaining VIP room revenues.
Industry insiders estimated that the telephone betting system once supported about 200 billion USD in betting volume, far exceeding most purely online platforms.
🧲Overall Consensus
Transitioning from offline to online is not merely a technical upgrade but a reconstruction of customer trust, service systems, and compliance structures.
Core Recommendations are as follows:
First, establish an app that integrates points, benefits, and membership systems, oriented towards service extension;
Use online as a continuation experience tool for loyal customers, not merely a traffic channel;
Externally, try agent + experiential recruitment, but must have dual license protection;
Operational goals should focus on maintaining high-net-worth customers, not competing for mass traffic.
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