Recently, a piece of news exploded - "Hasbro is entering the gambling industry!"
It sounds a bit surprising, right? But if you're not familiar with the name, it's actually the powerhouse behind global IPs like "Transformers," "My Little Pony," and "Monopoly."
In the past year, the game adapted from the Monopoly IP, "MONOPOLY GO!," has almost single-handedly redefined the concept of "social gaming." This Hasbro-licensed game not only consistently tops the global gaming revenue charts, but its monthly revenue has also exceeded 20 million US dollars.
However, if you analyze its core loop, you'll find that it's not a traditional casual game, but a thoroughly "gamblified" dice-rolling economic system.
Players push forward on the board by "rolling dice," with each action's outcome determined by a random number system, which fundamentally aligns with the traditional slot machine's "spin randomness" - both are random feedback systems.
At the same time, each event-triggered reward is highly similar to the jackpot mechanisms of slot machines, and the game also incorporates social features, creating a "social casino" experience.
🎲Hasbro's "Gamblification Logic"
Hasbro didn't just stop with the success of MONOPOLY GO!.
In 2025, it took a further step by announcing multi-year cooperation agreements with four major gambling giants: Evolution, Aristocrat Gaming, Galaxy Gaming, and Bally’s, officially bringing its classic board game IPs into the global gambling market.
Scientific Games also partnered with Hasbro to introduce "Monopoly" and "Battleship" into its game lineup.
The collaboration covers nearly all mainstream gambling areas, both online and offline.
🧮This means that from lotteries and slot machines to live games, Hasbro's IP assets are being systematically "gamblified."
🔵 Strategic Logic: Entering the Gambling Ecosystem from Board Games
MONOPOLY GO! is not just a one-hit wonder, but a "prototype experiment" for Hasbro testing the waters in the gambling entertainment ecosystem.
❗️❗️It validated a key proposition: "IP + Gambling" can achieve scalable immersion for users.
This also gives it the confidence to move towards the higher-value gambling market.
Hasbro holds cross-generational IPs like "Monopoly" and "Battleship," which already symbolize "games" and "entertainment" in the subconscious — not "risk."
When Evolution's Chief Product Officer Todd Haushalter said, "We want players to experience the familiar world of board games in online casinos,"
he was actually highlighting Hasbro's core strategy: using cultural familiarity to lower the barriers to gambling, naturally integrating entertainment with gambling. While other manufacturers are still stacking reward mechanisms and internal lottery algorithms, Hasbro is making big moves in the gambling circle with "stories + memories."
This article cites Telegram: PASA Gambling Depth
