Technology provider GR8 Tech has reached a cooperation agreement with East African iGaming brand BongoBongo to jointly promote the ULTIM8 sports betting solution in the markets of Uganda, Zambia, Tanzania, and Kenya. The partnership adopts an API deep integration model, allowing BongoBongo to fully control the front-end user experience while relying on the high-performance backend infrastructure of GR8 Tech. GR8 Tech has previously achieved significant success in the African market, with a lightweight sports betting front-end customized for regional operators in 2024, increasing the conversion rate from registration to first deposit by 12%, and user retention rate from 10% to 25%. This cooperation will support BongoBongo's "casino-first" strategy, optimizing product performance for Africa's slow network speeds, old devices, and limited bandwidth, and accelerating regional market expansion.
Announcement of Cooperation and Market Coverage
GR8 Tech and East African iGaming brand BongoBongo have officially established a partnership to expand into the African market. The cooperation will cover East African countries such as Uganda, Zambia, Tanzania, and Kenya, accelerating business development and market penetration.
BongoBongo is known for its bold growth strategy and keen market insights, and this cooperation will strengthen its competitive advantage in the regional market.
Technical Solutions and Platform Features
The core of the cooperation is the ULTIM8 sports betting solution launched by GR8 Tech, focusing on high performance, ultimate speed, and scalability advantages. The solution adopts API deep integration instead of traditional iFrame methods, achieving comprehensive backend system integration.
API integration allows BongoBongo to have complete control over the front end, customizing the player experience according to the brand vision, while relying on the underlying infrastructure support of GR8 Tech.
Corporate Strategy and Localization Adaptation
The CEO of BongoBongo stated that as the African business develops and the local team grows, a high-performance sports betting platform is needed to support the "casino-first" strategy. GR8 Tech provides the ability to freely build the front end on a powerful scalable engine.
The cooperation focuses on adapting to the characteristics of the African market, optimizing product design for the actual environment of slow network speeds, old devices, and limited bandwidth, prioritizing speed and performance.
Existing Results and Performance
In 2024, GR8 Tech has delivered customized lightweight sports betting front ends for African regional operators, achieving significant results. Actual data shows that the conversion rate from registration to first deposit increased by 12%, and the user retention rate increased from 10% to 25%.
The solution successfully integrates performance engineering with market-specific user experiences, proving the product's ability to meet specific market needs.
Technical Advantages and Architectural Features
The ULTIM8 solution provides a technical architecture that combines freedom of construction with powerful capabilities, designed for operators who want to stand out and dominate the market. The API integration method provides greater flexibility and control.
The architecture supports rapid deployment and flexible expansion, allowing for customized development according to the specific visions and market needs of operators.
Market Background and Regional Characteristics
The African iGaming market has great potential but also faces unique challenges. Network infrastructure limitations, old devices, and bandwidth constraints require solutions to adapt to the local actual environment.
GR8 Tech has demonstrated a deep understanding of the African market, overcoming infrastructure limitations through technological innovation to provide a quality user experience.
Leadership Perspectives and Outlook
Yevhen Krazhan, Chief Strategy Officer of GR8 Tech, stated: "Each market has its own needs, and success comes from closely listening and building accordingly. In Africa, we have proven that wise technology decisions can bring long-term value."
"BongoBongo has bold plans and deep market insights, and we are pleased to support its next phase of development with fast, flexible, and scalable technology."
Cooperation Goals and Expected Outcomes
The cooperation aims to accelerate GR8 Tech's business development in East African countries and support BongoBongo's market expansion strategy. Through technology integration and localization adaptation, the competitiveness of the product in the regional market is enhanced.
Expected to improve user conversion and retention through high-performance solutions, replicating previous success in the African market.
African Market Experience and Adaptation Strategy
GR8 Tech's experience in the African market shows that lightweight front ends and performance optimization are crucial for enhancing user experience. Targeted localization design can effectively address network and device limitations.
Strategic localization combined with performance engineering and market-specific user experiences demonstrates the product's potential to adapt to specific market needs.
Technology Decisions and Long-Term Value
The cooperation reflects the long-term value of technology decisions for business development. API integration provides a balance of front-end freedom and backend stability, supporting brand customization and rapid iteration.
Wise technology choices have been proven to be a key factor for heavyweight platforms to succeed in Africa and the global market.
Future Development and Expansion Potential
The cooperation is not limited to the current four-country market, laying the foundation for further expansion in the future. Successful experiences may be replicated in other regions of Africa and the global market.
The flexibility and scalability of the technology architecture support continuous growth and adaptation to changing market needs.
