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Topic 1: Collaboration with KOLs in the Philippines
Top influencers: Quick results, can rapidly bring volume, but high cooperation costs, generally expensive quotes. Good top influencers are mostly signed long-term, with limited resources.
Mid-tier/low-tier influencers: Generally poor performance, disproportionate output, and more scammers, high risk in paying upfront.
Promotion methods: Need system support to promote accounts, making the promotional content look like real betting, especially more effective in electronic products.
Example: https://www.facebook.com/ExtasyAndExtanoPH
Extremely popular local influencer, even interacts with fans by giving away motorcycles.
Conclusion: Influencer collaboration is a "quick fix," but with high costs and risks. It requires combining long-term brand deployment and systematic packaging, not to rely solely on it.
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Topic 2: Preferences and Market Characteristics of Players in the Philippines
Preference for electronics:
Locals have a special fondness for electronic games, especially those with dazzling interfaces and strong effects, matching their "self-entertainment" characteristics.
Live and sports betting less attractive: Can't get rich quick, requires thinking, lengthy experience, lacks thrill.
Low capital level:
Average deposit per player is not high.
Example: Can spin once for 2PHP, they pursue the chance of "winning tens of millions to billions" in one spin.
Sports market dilemma:
Sports betting (like football, accumulators) has high barriers, low interest among Filipino users.
High market education costs, similar to the path once taken to teach Indian players about lottery.
Slot machine preference:
Only like 3-line slot machines, simple, brutal, quick settlement, most in line with local taste.
Conclusion: The core gameplay in the Philippine market is still low capital + high return fantasy in electronic games, sports market almost starts from zero education.
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Topic 3: Current Situation and Challenges in the Brazilian Market
Competitive landscape:
Big factories, oligopoly trend is obvious, difficult for new operators to enter.
Local interest groups are strong, limited space for external forces to enter.
Different approaches:
Some teams rely on small households, survive by volume (without big R), live more flexibly.
Big factories are involved in competition among big Rs.
Market performance:
Brazil has a high pay rate, large profit margins, but severe drop-off, retention is difficult.
Market size can reach 30–50 billion USD GGR/year, very attractive.
Conclusion: High profits in the Brazilian market, but difficult for new operators to enter. If local interest groups are not touched, a small share can still be had; but overall, the landscape is oligopolistic, with significant risks.
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