MC Games announced a partnership with the event production company Agência Delux in Pernambuco, marking the brand's first official entry into the Brazilian live entertainment sector.
According to the agreement, MC Games will integrate its brand with a series of festivals in the region, including the debut of the new festival "Vem pra Roda" later this year in Recife.
Although MC Games' main business remains focused on the digital environment, this collaboration will allow it to directly link its brand with large-scale offline events in Pernambuco for the first time.
Carlos Silva, President of MC Games, stated: "This is not only an opportunity for us to participate in major events but also an important step for the public to get closer to our brand. The concept we want to convey goes beyond the online world."
He added: "We are committed to creating experiences that blend fun, innovation, and interaction, and we firmly fulfill our promise to provide unique moments in both digital and real-world settings."
The first appearance of this collaboration will be at the Esbórnia festival on September 6 in Recife at Parador.
Rosalvo Luiz, partner at Agência Delux, commented: "This collaboration showcases our shared vision. Our goal is to provide the audience with an exceptional entertainment experience through innovation and quality."
Meanwhile, another industry move is Pragmatic Play's recent partnership with TQJ, further expanding its layout in the Brazilian market.
