The cryptocurrency betting platform Sportsbet.io recently announced the appointment of four new ambassadors for its "Join the Cryptocurrency Experience" program, including three well-known figures from Nigeria, further highlighting the brand's strategy to target the African tech-savvy youth demographic. The new ambassador lineup covers multiple fields including football commentary, cryptocurrency education, fashion pageantry, and entertainment, aiming to expand the platform's penetration in the African market through diverse influences.
The new members include Nigerian football commentator and podcast host Kofoworola Adetimilehin (stage name Rola), cryptocurrency and gaming content creator Benjamin Dimah (stage name Benopaonyx), the 2025 "Face of Hope" beauty pageant winner Rachel Ochanya, and the artist known for accurate football predictions, MC Galaxy.
During the online welcome event held on August 25, Sportsbet.io conveyed its "fun, fast, fair" brand philosophy to the ambassadors and the audience through video presentations, live Q&A, and cryptocurrency betting demonstrations, and reviewed the development journey since the establishment of Yolo Group in 2016.
This appointment continues Sportsbet.io's strategy of connecting traditional sports betting with digital currency through the "Join the Cryptocurrency Experience" program. Since its launch in 2023, the program has signed several influential figures, including Nigerian football legend Nwankwo Kanu, NBA player Tristan Thompson, and Tanzanian music group Navy Kenzo. In May this year, the platform also added five ambassadors from different regions.
Currently, the program has over 20 ambassadors, covering football, cryptocurrency education, and trendy lifestyles. The new ambassadors will create content on social platforms like X (formerly Twitter) and TikTok, promoting platform features and promotional activities, with a focus on attracting young users from rapidly growing digital betting and cryptocurrency markets in Nigeria, Kenya, and other African countries.
