According to a recent survey by Grupo Globo, women's football has become the second most popular betting item in Brazil, second only to men's football. The data shows that 31% of bettors have participated in betting on women's events, while the proportion for men's football is 76%. This trend reflects the significantly increasing status of women's football in Brazil's sports and betting markets.
Research by Poder 360 further points out that the rapid development of women's football is due to multiple factors: increased investment by clubs, more standardized event organization, increased coverage of free and paid television broadcasts, and the positive impact of the 2027 Women's World Cup being held in Brazil.
As mainstream events such as the Brazilian Championship, Brazil Cup, and Copa Libertadores de América increasingly establish women's competitions, their competitive level and public attention continue to rise, also driving the growth in betting participation.
The survey also shows that the highest proportion of Brazilian betting users are Class C consumers (45%), with most betting behaviors tending to be rational—63% of users bet no more than 100 Brazilian reais (about 18 US dollars) per month. Meanwhile, 43% of bettors choose their betting targets based on the matches they often watch, showing a close connection between watching experiences and betting behaviors.
This development brings important opportunities for the sponsorship market and betting operators. Women's football not only continues the commercial momentum of men's football but also opens up new market growth spaces, gradually becoming an undeniable force in the Brazilian betting industry.
