Same-Game Parlay (SGP) is now a hot topic in the sports betting field, allowing players to combine multiple outcomes in one game, turning a small bet into a potential high return story. For operators, this thing is simply a profit-making machine, able to pull the profit margin from single digits of traditional play directly to over 20%, with more detailed industry data reports available on the PASA official website.
Product Appeal and User Preferences
Simply put, Same-Game Parlay allows players to combine multiple outcomes in a game, such as "Barcelona wins + more than 8 corners + specific player scores," all options packaged into one ticket, with cumulative odds. Ordinary players are not satisfied with just winning $20, they want the story of "turning $10 into $500," and SGP perfectly meets this lottery-like thrill.
Profit Contribution and Market Performance
For operators, SGP is a tool for profit growth. The profit margin of traditional betting is only about 4%-6%, but SGP can steadily contribute double to mid-twenties percentage points of profit. In the United States, parlay betting already accounts for more than a quarter of the total betting amount and over half of the revenue; Flutter reports its SGP share increased from 19.2% in 2019 to 24.3% in 2023, with the profit margin also rising from 13.1% to 18.5%. In Spain and Brazil, this type of betting also accounts for a significant proportion of football betting.
Technical Challenges and Operational Complexity
The success of SGP is backed by significant technological investment. It requires a model that can simulate the entire game, process massive amounts of data in real-time, and instantly calculate the combined probability whenever a player adds or removes an option. This technological barrier also forms the moat for the leaders—FanDuel launched SGP in the US in 2019, its core engine already matured in the European football market; DraftKings took two years to launch its own version.
Potential Risks and Future Opportunities
The popularity of SGP also brings new risks. Professional players might find pricing loopholes, such as the probability of a goalkeeper getting a card being mispriced in certain game states. Moreover, internet celebrities leading fans to collectively bet on a high-odds combination could expose small operators to huge payout risks. Nevertheless, SGP demonstrates how regulation, user behavior, and innovation can combine, providing operators with a defensible high-profit product in strictly regulated markets.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
