Soccer in Zambia is not only a beloved sport but also a major driving force behind the flourishing online betting market. From the Zambian Super League to the English Premier League, this sport has spurred massive betting and influenced the betting behavior of millions of players nationwide.
According to the online gambling market report released by 6Wresearch in Zambia, sports betting dominates the country's digital gambling market. The report indicates that about 6.51 million people (31.2% of the total population) are active online, with mobile platforms becoming the core tool for online gambling. Mobile applications developed by operators enable players to easily place bets, view live scores, and manage accounts, greatly facilitating the betting experience.
In terms of types of games, sports betting accounts for 60% of total activities, online casinos 25%, lotteries 10%, and mobile electronic games 5%. Among these, soccer is the core of online betting, especially the Zambian Super League and the English Premier League, which are most popular. Fans not only focus on the outcomes of matches but also look forward to gaining additional income through betting, and the local league further enhances community cohesion and pride.
The proliferation of digital platforms enables fans in both urban and rural areas to conveniently participate in betting, creating a stable online betting flow. The report notes that local and international operators such as Betway, BetPawa, and Mojabet offer a variety of betting options around soccer matches, from match outcomes to the number of goals, and closely link promotions and bonuses with major events to attract players.
Mobile payment platforms like MTN and Airtel further enhance the convenience of betting, making soccer betting a part of everyday digital life. Although soccer dominates, other sports such as NBA basketball, rugby, cricket, and boxing also attract many bettors. The demographic structure also affects betting preferences: urban youth tend to bet online, while rural and older players prefer lottery methods.
Overall, soccer in Zambia is not just a game; it is a core force driving the development of the betting culture, closely connecting fans, community interaction, and digital platforms, and promoting the continuous growth of the online betting market.
