Bally's Intralot has secured a significant long-term contract in the Chilean market. The company signed a technical service agreement with Polla Chilena de Beneficencia, one of Chile's two major state-owned lottery operators, for a period of 10 years with an option to extend for up to 2 additional years, totaling a potential duration of 12 years. This deal was awarded through a competitive bidding process, with the core objective to assist the Chilean state-owned lottery organization in a comprehensive technological upgrade from retail to digital platforms. Bally's Intralot will migrate Polla Chilena's lottery system to the LotosX Omni ecosystem, encompassing lottery technology, sports betting systems, player account management, retailer management, and digital channel transformation. Polla Chilena's General Manager, Demián Arancibia Zeballos, characterized this transaction as a significant milestone in the institution's modernization process, aiming to provide safer, more modern gambling products that keep pace with the evolving expectations of consumers while ensuring their social role.
From 2500 terminals to a fully integrated multi-channel approach, a major technological overhaul for the Chilean state enterprise
This technological upgrade also involves a significant scale at the hardware level. National lottery retailers will receive 2500 new generation camera-based gambling terminals, and the website and mobile applications will undergo a thorough renovation. The technology matrix deployed by Bally's Intralot covers five core modules: LotosX lottery solutions, LotosX central gaming system, PlayerX player account management system, RetailerX retailer management system, and the Orion sports betting platform, aiming to bridge a fully integrated operational architecture between physical retail and online channels. For Polla Chilena, this system represents not only a smooth upgrade of the front-end customer experience but also a systemic restructuring of internal operational efficiency and long-term scalability. Bally's Intralot Group CEO Robeson Reeves emphasized in a press release that this contract reflects the partners' trust in the technology, team, and the company's long-term commitment to supporting regulated lottery operators.
Chile's strategic move and simultaneous advancement in the global lottery landscape
The signing of this contract in Chile coincides with Bally's Intralot securing another long-term agreement in the Australian market. The company won a 15-year electronic gaming machine monitoring license in Victoria, starting from August 16, 2027, which will connect approximately 26,300 EGMs to the statewide monitoring system and provide a pre-commitment system for all venues, including the Melbourne Casino. The announcement of these two business lines in the same week clearly outlines Bally's Intralot's global advancement path in lottery technology services and gambling equipment regulation.
Polla Chilena and Concepción Lottery together constitute Chile's state-owned lottery system, specializing in lotteries and similar games of chance. Since its establishment last year through the merger of Bally's and Intralot, Bally's Intralot has been targeting the North American state lottery market as its core focus. This long-term cooperation agreement signed in South America, along with the monitoring license in Victoria, signifies the company's global lottery technology strategy expanding from a single North American focus to a broader international market. This week, the company also confirmed potential acquisition talks with London-listed gambling group evoke, but the Chilean agreement powerfully indicates that lottery services remain a central pillar of its business direction.
PASA official website continues to track global lottery technology supply chains and gambling infrastructure upgrades, noting Bally's Intralot's dual-line signing in Chile and Australia, reflecting the high dependency of regulated lottery markets on technology providers during the digital transformation window. As state-owned lottery institutions collectively seek to migrate from traditional paper terminals to a cloud-native, fully integrated channel ecosystem, suppliers holding a complete technology matrix are accelerating their global market expansion.
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