Swedish online betting brand Dbet recently signed a multi-year cooperation agreement with the Swedish Basketball Association (SBBF), further consolidating its position in the Swedish sports market. According to the agreement, Dbet will become the official sponsor of several men's and women's teams in the Swedish Basketball League (SBL), covering the senior national teams, including the SBL Dam women's league and the SBL Herr men's league.
This partnership will officially kick off during the 2025 European Women's Football Championship and will continue until the end of the 2027 World Men's Football Championship. SBBF Chair Susanne Jidesten expressed anticipation for this cooperation, stating that partnering with the vibrant and innovative Dbet is an excellent opportunity to promote the development of Swedish basketball and expand its influence. She said, "We hope this cooperation will bring more interaction and participation opportunities for fans and players."
Although Dbet was only established in 2024, the brand has been actively expanding its influence in the Swedish sports field. Previously, Dbet had collaborated with football legend Anders Svensson and supported the Swedish Bandy Association.
Dbet is part of the Immense Group, which also operates well-known online casino brands such as Videoslots, Mr Vegas, and Mega Riches. Jesper Kärrbrink, CEO of Immense Group, stated, "Swedish basketball has developed rapidly in recent years, and this cooperation not only helps Dbet deepen its connection with sports fans but also strengthens our competitiveness in the Swedish sports betting market."
Through this partnership, Dbet will utilize the popular sports platform of basketball to continuously enhance its brand visibility and inject more vitality into Swedish sports culture.
